Skip To Content
JEWISH. INDEPENDENT. NONPROFIT.

Support the Forward

Funded by readers like you DonateSubscribe
Back to Opinion

The Fallout From Two Soldiers Holding Hands

No one should have been surprised that a photo of two male Israeli soldiers holding hands would have gone viral and provoked a huge response after the IDF posted it on Monday on its Facebook page in honor of Pride Month. As of Tuesday evening, it had garnered 9,500 likes, 7,330 shares, and 1,360 comments. Most of the reactions were pretty much expected, but one was not.

Of course, it didn’t take long for the religious authorities to chime in with their disapproval. While the IDF and the Foreign Ministry were proud that they were declaring to the world that Israel treats all its soldiers equally,” the IDF rabbinate was far less so. Behind closed doors, military rabbis were saying that they thought the posting of the photo was inappropriate, because it was insensitive to the feelings of religious soldiers. Such a public display is “confusing for religious soldiers,” they said. “People need to remember that there are religious and Haredi soldiers in the army, as well.” It’s highly unlikely, though, that anyone has forgotten this fact, given the disproportionate influence the religious authorities have had over military life lately.

Then there was the anti-Israel accusations that this was just “pinkwashing in action”—the notion that Israel promotes its image as a country open to and tolerant of homosexuality in order to draw attention away from its policies toward the Palestinians.

My friend Aviad Stier, who lives in Herzliya, told me that he, as a gay man, wasn’t too thrilled with the photo for other reasons. “I wasn’t wild about the picture to begin with, seeing that the soldiers are shown from behind, like the [closeted] 1980’s all over again,” he wrote to me on Facebook. “But I guess it’s nice to know LGBT people are mainstream enough to be flaunted around by the IDF,” he conceded.

It was a no brainer to predict all three of these reactions. But what threw me for a bit of a loop was the prominently placed article on the homepage of The Times of Israel, its headline screaming, “Army’s ‘gay soldiers’ photo was staged, is misleading.” The reporter did some digging and proved that the scene was not spontaneously captured, but rather staged with two men serving in the IDF Spokesperson’s Office (one actually gay, the other straight) posing as boyfriends (or at least two men close enough to be holding hands).

The reporter then went on to laud the IDF for its pro-gay policies (it apparently even has gay affirmative action programs — sort of). So, if that’s the case, then what’s the big deal about the IDF’s PR machine putting out a fabricated image that supports its message? It would have been another situation entirely had the photo been passed off as photojournalism, but the IDF Spokesperson’s Office is in the public relations business, not the one of objective journalism.

Haviv Rettig Gur, director of communications at The Jewish Agency was thinking the same thing I was thinking. “So, to recap, it’s a symbolic gay-friendly photo published by a gay-friendly military that actively teaches its officers to respect sexual difference, and even gay rights groups acknowledge that this army leads the way among Israeli institutions in its acceptance of gays,” he wrote in a comment on the Times of Israel piece. “Why, then, is the headline, ‘Army’s ‘gay soldiers’ photo was staged, is misleading’ when the entire article then demonstrates just how accurate the photo really is?” he asked.

Along the same lines, Israeli writer Jen Maidenberg sarcastically sniped, “I’m sorry: When did we decide advertising needed to feature real people?”

It’s one thing if you really do have religious or political issues with the photo, but otherwise, it’s all much ado about nothing. My friend Aviad could have told you that the minute he saw the picture. “Funny, I showed this picture to a friend of mine, who’s a soldier, the other day, and we both said together: “They’re so clearly ‘jobnikim’ [desk jockeys] from the IDF spokesman’s office,” he said.

Engage

  • SHARE YOUR FEEDBACK

  • UPCOMING EVENT

    SKY & SCULPTURE

    Hybrid: Online and at the Marlene Meyerson JCC Manhattan

    Oct 2, 2022

    6:30 pm ET · 

    A Sukkah, IMKHA, created by artist Tobi Kahn, for the Marlene Meyerson JCC of Manhattan is an installation consisting of 13 interrelated sculpted painted wooden panels, constituting a single work of art. Join for a panel discussion with Rabbi Joanna Samuels, Chief Executive Director of the Marlene Meyerson JCC of Manhattan, Talya Zax, Innovation Editor of the Forward, and Tobi Kahn, Artist. Moderated by Mattie Kahn.

Republish This Story

Please read before republishing

We’re happy to make this story available to republish for free, unless it originated with JTA, Haaretz or another publication (as indicated on the article) and as long as you follow our guidelines. You must credit the Forward, retain our pixel and preserve our canonical link in Google search.  See our full guidelines for more information, and this guide for detail about canonical URLs.

To republish, copy the HTML by clicking on the yellow button to the right; it includes our tracking pixel, all paragraph styles and hyperlinks, the author byline and credit to the Forward. It does not include images; to avoid copyright violations, you must add them manually, following our guidelines. Please email us at [email protected], subject line “republish,” with any questions or to let us know what stories you’re picking up.

We don't support Internet Explorer

Please use Chrome, Safari, Firefox, or Edge to view this site.