Here’s The Right Way To Cover Neo-Nazis

Richard Fausset’s weekend story in The New York Times about a neo-Nazi’s “normal” life in the Ohio heartland drew a barrage of complaints for soft-pedaling his odious beliefs. The Forward writes about neo-Nazis, too. So the critique echoed challenges that hit close to home.

How do we cover a loose ideological movement that is tiny but growing, extreme but savvy, representing an outburst of fresh hate but rooted in the ugly side of American culture?

It is not easy under today’s difficult reporting environment, where every move is dissected on Twitter, sometimes by people who have no idea of what it takes to be a journalist. I empathize with what Fausset was trying to accomplish, which even he acknowledged fell short. “There is a hole at the heart of my story about Tony Hovater, the white nationalist and Nazi sympathizer,” Fausset wrote in the same Sunday print edition where I read his controversial story.

Fausset said that the story felt incomplete because he had not been able to decode the source of Hovater’s hatred; instead, his subject was portrayed in all his banal ordinariness — shopping, cooking — while spouting dangerous and wildly inaccurate views. (Memo to Hovater: Six million Jews did, indeed, die in the Holocaust.)

Still, there were problems with this story that I hope we avoid at the Forward. They stem in part from dropping into the world of the “alt-right” instead of following its everyday twists and turns, as we try to do.

It should not have come as a surprise to see neo-Nazis presented as ordinary folk with manners “that would please anyone’s mother.” My colleague Sam Kestenbaum, who writes about the “alt-right,” has interviewed Richard Spencer, the white supremacist leader who has called for a “white ethnostate,” and found the same politeness.

“Spencer is cordial on the phone, and always gets back to journalists,” Sam told me. “You have to peel back the irony and performance that these guys craft. Because they are performance artists.”

That lack of critical context hobbled the story in other ways, as well. There was very little expert critique of Hovater and his ilk — only one quote from an Anti-Defamation League official, Marilyn Mayo, way down in the story.

And, as Charlie Warzel wrote in BuzzFeed, “while there’s journalistic value in illustrating the banality of hate, The Times’ profile fell short in that it largely fails to adequately address a crucial element in the rise of the far right: the internet.”

Warzel went on to specify what he found on Hovater’s social media profile: “After Trump’s victory in November 2016, for example, Hovater posted a photo on Instagram of himself outside the Trump hotel in Washington, D.C., with ironic hashtags like”#ImWithHer.” During the same D.C. trip, Hovater posed outside the Comet Ping Pong pizza parlor — the site of the Pizzagate online conspiracy that took off across far-right corners of Reddit, 4chan and Twitter. Hovater posted the photo of himself sporting a knowing smile without comment.”

To reference only another single example of these activities, as Fausset did, means that the reader did not in fact get a full picture of the neo-Nazi next door. The internet is the collective tissue that white nationalists use to grow their movement, and Fausset missed an important opportunity to analyze that in his profile.

All that said, the hysterical responses I read from some Times critics were unwarranted and unfair. Fausset obviously agonized over this story — in between covering Hurricane Harvey, Hurricane Maria and the Roy Moore campaign in Alabama, as national editor Marc Lacey acknowledged in an editor’s note.

That’s like performing brain surgery in several different operating rooms — at the same time.

What this story really tells us is that covering extremist movements in all their complexities poses challenges for even smart, experienced journalists, especially given the relentless demand for news and a Greek chorus on social media that feels empowered to criticize every word.

The Times can and should do better. So should we all — including those eager to pounce on every mistake and misjudgment. Like their critics, journalists are only human. Except our names are on those stories.

Contact Jane Eisner at or on Twitter, @Jane_Eisner

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Jane Eisner

Jane Eisner

Jane Eisner, a pioneer in journalism, became editor-in-chief of the Forward in 2008, the first woman to hold the position at the influential Jewish national news organization. Under her leadership, the Forward readership has grown significantly and has won numerous regional and national awards for its original journalism, in print and online.

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Here’s The Right Way To Cover Neo-Nazis

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