Skip To Content
JEWISH. INDEPENDENT. NONPROFIT.
The Schmooze

An Advertising Pioneer Who Predicted Israel’s Publicity Woes

Today, the name of pioneering advertising executive Albert Lasker is mostly associated with the Lasker Foundation, a non-profit organization that supports medical research. But as a forthcoming biography by Jeffrey Cruikshank and Arthur Schultz points out, Lasker himself was more likely to self-identify as a “propagandist” than as a philanthropist.

“The Man Who Sold America: The Amazing (but True!) Story of Albert D. Lasker and the Creation of the Advertising Century” (Harvard Business Publishing) relates how Lasker engineered marketing campaigns for products ranging from Kleenex to Kotex and from Puffed Wheat to Puffed Rice. But as Cruickshank and Schultz remind us, Lasker was as much concerned about social issues as he was about profits, making his chosen description somewhat self-deprecatory.

Lasker’s many causes included a successful effort to block a presidential bid by the anti-Semitic car tycoon Henry Ford, and a tragically unsuccessful attempt to save the Atlanta pencil factory employee Leo Frank, a Texas-born Jew who was convicted of murder and lynched in 1915.

The ad man’s social activism increased with public service consultancies which he undertook following his Chicago advertising career. Among his recommendations was to change the name of the Birth Control Movement to Planned Parenthood, which “sounded more constructive and would meet with less public opposition.” As one friend observed: “From this Jewish thing that is in him, the deep thing with him is that he ought to do good in this world…A man has to justify his existence, and after all business didn’t really justify [Lasker’s] existence.”

His Jewish pride bloomed even more following the establishment of the State of Israel, and in 1950 he presciently noted that Israel “faced unique marketing challenges.” On a more upbeat note, he commented on Israel’s great generation of founding fathers (and mothers), noting that when a revolution occurs, it “gives opportunity for men who would have remained hidden, to rise. It’s because the times call, that these men of ability get chosen for leadership.”

For ability and leadership, Lasker, who died in 1952, was someone to remember.

A message from our CEO & publisher Rachel Fishman Feddersen

I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward’s award-winning, nonprofit journalism during this critical time.

At a time when other newsrooms are closing or cutting back, the Forward has removed its paywall and invested additional resources to report on the ground from Israel and around the U.S. on the impact of the war, rising antisemitism and polarized discourse..

Readers like you make it all possible. Support our work by becoming a Forward Member and connect with our journalism and your community.

—  Rachel Fishman Feddersen, Publisher and CEO

Join our mission to tell the Jewish story fully and fairly.

Republish This Story

Please read before republishing

We’re happy to make this story available to republish for free, unless it originated with JTA, Haaretz or another publication (as indicated on the article) and as long as you follow our guidelines. You must credit the Forward, retain our pixel and preserve our canonical link in Google search.  See our full guidelines for more information, and this guide for detail about canonical URLs.

To republish, copy the HTML by clicking on the yellow button to the right; it includes our tracking pixel, all paragraph styles and hyperlinks, the author byline and credit to the Forward. It does not include images; to avoid copyright violations, you must add them manually, following our guidelines. Please email us at [email protected], subject line “republish,” with any questions or to let us know what stories you’re picking up.

We don't support Internet Explorer

Please use Chrome, Safari, Firefox, or Edge to view this site.