By Benjamin Ivry July 29, 2010

Today, the name of pioneering advertising executive Albert Lasker is mostly associated with the Lasker Foundation, a non-profit organization that supports medical research. But as a forthcoming biography by Jeffrey Cruikshank and Arthur Schultz points out, Lasker himself was more likely to self-identify as a “propagandist” than as a philanthropist.

“The Man Who Sold America: The Amazing (but True!) Story of Albert D. Lasker and the Creation of the Advertising Century” (Harvard Business Publishing) relates how Lasker engineered marketing campaigns for products ranging from Kleenex to Kotex and from Puffed Wheat to Puffed Rice. But as Cruickshank and Schultz remind us, Lasker was as much concerned about social issues as he was about profits, making his chosen description somewhat self-deprecatory.

Lasker’s many causes included a successful effort to block a presidential bid by the anti-Semitic car tycoon Henry Ford, and a tragically unsuccessful attempt to save the Atlanta pencil factory employee Leo Frank, a Texas-born Jew who was convicted of murder and lynched in 1915.

Forwarding the News

Thoughtful, balanced reporting from the Forward and around the web, bringing you updated news and analysis each day.

Terms(Required)

I agree to the Forward's Terms of Service and Privacy Policy

Email(Required)

The ad man’s social activism increased with public service consultancies which he undertook following his Chicago advertising career. Among his recommendations was to change the name of the Birth Control Movement to Planned Parenthood, which “sounded more constructive and would meet with less public opposition.” As one friend observed: “From this Jewish thing that is in him, the deep thing with him is that he ought to do good in this world…A man has to justify his existence, and after all business didn’t really justify [Lasker’s] existence.”

His Jewish pride bloomed even more following the establishment of the State of Israel, and in 1950 he presciently noted that Israel “faced unique marketing challenges.” On a more upbeat note, he commented on Israel’s great generation of founding fathers (and mothers), noting that when a revolution occurs, it “gives opportunity for men who would have remained hidden, to rise. It’s because the times call, that these men of ability get chosen for leadership.”

For ability and leadership, Lasker, who died in 1952, was someone to remember.

The Forward is free to read, but it isn’t free to produce

I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward.

Now more than ever, American Jews need independent news they can trust, with reporting driven by truth, not ideology. We serve you, not any ideological agenda.

At a time when other newsrooms are closing or cutting back, the Forward has removed its paywall and invested additional resources to report on the ground from Israel and around the U.S. on the impact of the war, rising antisemitism and polarized discourse.

Readers like you make it all possible. We’ve started our Passover Fundraising Drive, and we need 1,800 readers like you to step up to support the Forward by April 21. Members of the Forward board are even matching the first 1,000 gifts, up to $70,000.

This is a great time to support independent Jewish journalism, because every dollar goes twice as far.

—  Rachel Fishman Feddersen, Publisher and CEO

2X match on all Passover gifts!

$90 → $180 $180 → $360

$360 → $720

Other amount