Welcome to the Forward’s coverage of advertising, marketing, and Jewish consumer culture.
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The Latest
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Culture What’s your candidate’s position on Israel? Depends what demographic you’re in
Targeted political ads enable campaigns to present one idea to one group, and a different one to another
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Culture A small town in Spain is finally embracing its Jewish history — but is any of that history true?
In Hervás, a rural hamlet of 4,000, an invented Jewish heritage has become a point of pride and a marketing tool
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Culture Is Doug Emhoff hot? It may matter more than you think
Attractiveness, for better or for worse, can help win elections, particularly in a meme-driven election cycle
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Culture What happens when pro-Palestinian symbols become fast fashion?
Kaffiyeh-print everything is now available, drop-shipped to your door for low, low prices
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Culture The new iPad ad literally destroys art — what would philosopher Walter Benjamin think about it?
The Age of Mechanical Reproduction is upon us once more
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Culture Done with gefilte dogs, Manischewitz launches a new look in time for Pesach
The kosher food titan is aiming for a more casual, welcoming brand
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Culture Here’s why the Super Bowl ads about Jesus, antisemitism and the Israeli hostages didn’t work
A trio of scolding, moralizing ads felt jarring amidst a succession of goofy celebrity spots
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News What is ‘Jewish hate’? Super Bowl ad leaves some confused
Some viewers were confused about the slogan calling on Americans to “stand up to Jewish hate”
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Opinion A daring attack on Hezbollah may reveal Israel’s strengths — and its most terrifying weakness
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Fast Forward Steve Witkoff, Trump’s golf buddy when would-be assassin took aim, said they became friends over a ham sandwich
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Fast Forward Who is Laura Loomer? Trump wing woman uses her Jewishness to attack
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Fast Forward Potential Trump visit to iconic Gottlieb’s deli has Hasidic world aflutter
In Case You Missed It
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Fast Forward Trump says Jews would deserve much of the blame if he loses
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Sports As Shohei Ohtani comes for his home run record, a Jewish Dodger legend is in awe with the rest of us
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Fast Forward California passes law to help Holocaust survivors and heirs recover Nazi-looted art
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Fast Forward Keir Starmer pledges to build Holocaust memorial and expand Holocaust education across UK schools
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