This is the Forward’s coverage of advertising, marketing, and Jewish consumer culture.
Advertising
The Latest
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Culture What does it say that Gwyneth Paltrow is advertising luxury Israeli real estate?
The ad, set and filmed in New York City, equates a Tel Aviv suburb with America’s largest city — as though that’s a simple proposition
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Opinion In two controversial ads, a tale of how not to fight antisemitism — or support Israel
Jews are tired of being treated like we must always be afraid
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Letters Why the Super Bowl antisemitism ad uses a familiar slur
The Blue Square Alliance Against Hate explains the research underlying its new ad campaign focused on allyship
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Culture The Trump administration says it’s posting ‘banger memes’ — here’s why that’s a problem for Jews
Nazi memes have gone from being a cause for cancellation to a great way to 'own the libs'
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Film & TV How a Jewish mother from Flatbush became America’s most recognizable Italian on TV
For Levy's Rye and Alka-Seltzer, you didn't have to be Italian to play Italian — and Fran Lopate definitely wasn't
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Culture When did JewBelong get so aggressive?
The organization's hot pink billboards have become openly hostile to Palestinian activists since Oct. 7
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Fast Forward Nike apologizes for marathon ad using the Holocaust phrase ‘Never Again’
The billboard used a black and red color scheme and the phrase “Never Again. Until Next Year."
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Fast Forward Jesse Cogan, ad exec who coined the slogan ‘Turn Friday Night into Shabbos,’ dies at 74
Cogan also created slogans for the Soviet Jewry movement and a group that championed Modern Orthodoxy
Explore
Most Popular
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Opinion The Iran war ended terribly for the US, and even worse for Israel
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Film & TV In ‘Disclosure Day,’ Steven Spielberg finds himself at odds with Jewish thought about aliens
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Sports This year’s biggest World Cup upset came from its most Jew-ish team
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News Who is Gadi Eisenkot, the Israeli politician who could dethrone Netanyahu?
In Case You Missed It
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Fast Forward Years after a boycott fight, Ben & Jerry’s Israel debuts a flavor celebrating Israeli resilience
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Fast Forward Mamdani calls AIPAC ‘monsters’ in rally ahead of NY primaries
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Fast Forward Jewish groups push back against Trump’s Iran deal — but more quietly so far than in 2015
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News Who is Gadi Eisenkot, the Israeli politician who could dethrone Netanyahu?