This is the Forward’s coverage of advertising, marketing, and Jewish consumer culture.
Advertising
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The Schmooze The Western Wall’s Advertising Woes
Ever since 1967, Israel has grappled with the problem that its de-facto borders are out of sync with most of the international community’s view of where its territory starts and finishes. Normally, the ramifications are political. But now, it appears that they are also impairing the country’s tourism efforts. The Israeli Government Tourist Office just…
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Culture Israel’s ‘Most Sexist’ Ads
Sex sells. This marketing approach has become so commonplace that it is not only used to sell cars, beer, and football, but also to sell seemingly innocuous items like yogurt, laundry detergent, toothpaste, potato chips and lawn mowers. It is even used to target female consumers, for products such as facial cleanser, diet soda, perfume,…
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Life Barring Bar Refaeli’s Body: Boon or Bane?
There are only two people whose gargantuan faces greet drivers along Tel Aviv’s Ayalon highway. One is the larger-than-life-even-in-death Lubavicher Rebbe. The other is Bar Refaeli, possibly the most recognized Israeli face (and body) among American adult males. Both billboards – and the glaring absence of any others – are indicative of the frightening and…
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