This is the Forward’s coverage of advertising, marketing, and Jewish consumer culture.
Advertising
The Latest
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Fast Forward Is The NRA’s New Ad Anti-Semitic?
A prominent activist has called the NRA’s new ad “an open call to violence to protect white supremacy,” and the organizers of the Women’s March have demanded that the NRA apologize for it. But is it anti-Semitic? In the ad, NRA spokeswomen Dana Loesch details how “They use their media to assassinate real news,” “they”…
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Opinion Why The Forward Accepted An Ad From Jewish Voice for Peace
Dear Forward Reader: We recently published an advertisement from Jewish Voice for Peace in the June 2 print edition of the Forward. The ad gave us pause. It quotes Marwan Barghouti as “Leader of the Palestinian Hunger Strike,” but doesn’t say why he’s in jail. Barghouti was convicted of the murders of five Israeli civilians….
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Culture Why That Catastrophic Pepsi Ad Was Actually A Resounding Success
Pepsi recently announced that it has pulled their Kendall Jenner advertisement (it was just as much an advertisement for her as it was for Pepsi) and have issued an apology, stating “Pepsi was trying to project a global message of unity, peace and understanding. Clearly we missed the mark, and we apologize. We did not…
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Fast Forward Famed Ad Agency Rebrands Itself To Honor Jewish Founders
NEW YORK (JTA) — Grey Global Group, one of the largest advertising agencies in the world, was founded in New York in 1917 by two Jewish men. But due to the widespread anti-Semitism of their time, Lawrence Valenstein and Arthur Fatt decided to name the agency Grey Studios, after the color of the office wallpaper, in order…
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Fast Forward Companies Kvetch At Google For Pairing Ads With Extremist Content
Google is under fire this week, as numerous high-profile European companies withdraw or threaten to withdraw from the search engine’s lucrative ad business over concerns that their promotions are being placed alongside extremist, racist content. Companies that have ditched Google, or might do so, include HSBC, the Royal Bank of Scotland, British telecom giant Vodafone…
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Fast Forward WATCH: Liberal Group Uses Foreclosure Crisis Profits to Target Treasury Pick Steve Mnuchin
As Washington, D.C. gears up to vote on President-elect Donald Trump’s nominations for Cabinet posts, the liberal group Allied Progress has launched a new ad campaign pressuring two Senate Republicans up for re-election in 2018, Jeff Flake of Arizona and Dean Heller of Nevada, to vote against Treasury pick Steve Mnuchin. “Former Goldman Sachs banker…
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News Ruth Baron Ziff, the Ad Maven Behind the Charmin TP Squeeze, Dies at 92
Ruth Baron Ziff, a real-life Peggy Olson who made it in the “Mad Men” era of advertising, died last Saturday at the age of 92, according to The New York Times. Those of a certain age should remember her — she created the Mr. Whipple campaign for Charmin toilet paper, familiar to anyone who watched…
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Culture We See Your Israeli Gillette Ad, And Raise You 14 Jewish Beards
Movember may be months away but the latest facial hair viral video is already here, courtesy of a Gillette campaign in Israel. With over a million views, the ad follows an Israeli man who shaves his beard after 14 years. Barely recognized by his father, he then gives a beardless surprise to his wife and…
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News An Israeli restaurant chain said it closed due to boycotts. Protesters are celebrating.
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Opinion Jews are worried about Zohran Mamdani. Here’s why they shouldn’t be
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Film & TV What the new season of ‘Nobody Wants This’ gets right — and very wrong — about Judaism
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Opinion JD Vance just made a critical error in Israel — and time to curb Hamas is running short
In Case You Missed It
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Fast Forward German government pledges record $1B in funding for Holocaust survivor home care
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Fast Forward Vance downplays ‘little skirmishes’ as Israel bombs in Gaza and Hamas fails to return hostages
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Fast Forward Rabbis Angela Buchdahl and Elliot Cosgrove show the split in the pulpit over political endorsements
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Fast Forward Tucker Carlson hosts Nick Fuentes for a friendly conversation about ‘these Zionist Jews’
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