This is the Forward’s coverage of advertising, marketing, and Jewish consumer culture.
Advertising
The Latest
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Culture JewBelong’s billboards are everywhere. But who are they and what are they selling?
The hot pink anti-antisemitism billboards have drawn accolades and criticism alike for their strident and irreverent tone — and their politics.
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Food Pumpkin Spice Pops Up In 1947 Yiddish Forverts Pie Recipe
I would have sworn that the pumpkin-spice megatrend was started by Starbucks. But I would have been wrong. In an ad for condensed milk that appeared in the November 17, 1947 issue of the Forverts, alongside a recipe for coconut pumpkin chiffon pie, is ad copy says, “If you like pumpkin spice flavored pie…” The…
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Fast Forward Is The NRA’s New Ad Anti-Semitic?
A prominent activist has called the NRA’s new ad “an open call to violence to protect white supremacy,” and the organizers of the Women’s March have demanded that the NRA apologize for it. But is it anti-Semitic? In the ad, NRA spokeswomen Dana Loesch details how “They use their media to assassinate real news,” “they”…
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Opinion Why The Forward Accepted An Ad From Jewish Voice for Peace
Dear Forward Reader: We recently published an advertisement from Jewish Voice for Peace in the June 2 print edition of the Forward. The ad gave us pause. It quotes Marwan Barghouti as “Leader of the Palestinian Hunger Strike,” but doesn’t say why he’s in jail. Barghouti was convicted of the murders of five Israeli civilians….
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Culture Why That Catastrophic Pepsi Ad Was Actually A Resounding Success
Pepsi recently announced that it has pulled their Kendall Jenner advertisement (it was just as much an advertisement for her as it was for Pepsi) and have issued an apology, stating “Pepsi was trying to project a global message of unity, peace and understanding. Clearly we missed the mark, and we apologize. We did not…
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Fast Forward Famed Ad Agency Rebrands Itself To Honor Jewish Founders
NEW YORK (JTA) — Grey Global Group, one of the largest advertising agencies in the world, was founded in New York in 1917 by two Jewish men. But due to the widespread anti-Semitism of their time, Lawrence Valenstein and Arthur Fatt decided to name the agency Grey Studios, after the color of the office wallpaper, in order…
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Fast Forward Companies Kvetch At Google For Pairing Ads With Extremist Content
Google is under fire this week, as numerous high-profile European companies withdraw or threaten to withdraw from the search engine’s lucrative ad business over concerns that their promotions are being placed alongside extremist, racist content. Companies that have ditched Google, or might do so, include HSBC, the Royal Bank of Scotland, British telecom giant Vodafone…
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Fast Forward WATCH: Liberal Group Uses Foreclosure Crisis Profits to Target Treasury Pick Steve Mnuchin
As Washington, D.C. gears up to vote on President-elect Donald Trump’s nominations for Cabinet posts, the liberal group Allied Progress has launched a new ad campaign pressuring two Senate Republicans up for re-election in 2018, Jeff Flake of Arizona and Dean Heller of Nevada, to vote against Treasury pick Steve Mnuchin. “Former Goldman Sachs banker…
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Fast Forward Jewish congresswoman storms out of Epstein hearing after Pam Bondi raises her record on antisemitism
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