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Fast Forward Famed Ad Agency Rebrands Itself To Honor Jewish Founders
NEW YORK (JTA) — Grey Global Group, one of the largest advertising agencies in the world, was founded in New York in 1917 by two Jewish men. But due to the widespread anti-Semitism of their time, Lawrence Valenstein and Arthur Fatt decided to name the agency Grey Studios, after the color of the office wallpaper, in order…
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Fast Forward Companies Kvetch At Google For Pairing Ads With Extremist Content
Google is under fire this week, as numerous high-profile European companies withdraw or threaten to withdraw from the search engine’s lucrative ad business over concerns that their promotions are being placed alongside extremist, racist content. Companies that have ditched Google, or might do so, include HSBC, the Royal Bank of Scotland, British telecom giant Vodafone…
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Fast Forward WATCH: Liberal Group Uses Foreclosure Crisis Profits to Target Treasury Pick Steve Mnuchin
As Washington, D.C. gears up to vote on President-elect Donald Trump’s nominations for Cabinet posts, the liberal group Allied Progress has launched a new ad campaign pressuring two Senate Republicans up for re-election in 2018, Jeff Flake of Arizona and Dean Heller of Nevada, to vote against Treasury pick Steve Mnuchin. “Former Goldman Sachs banker…
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News Ruth Baron Ziff, the Ad Maven Behind the Charmin TP Squeeze, Dies at 92
Ruth Baron Ziff, a real-life Peggy Olson who made it in the “Mad Men” era of advertising, died last Saturday at the age of 92, according to The New York Times. Those of a certain age should remember her — she created the Mr. Whipple campaign for Charmin toilet paper, familiar to anyone who watched…
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Culture We See Your Israeli Gillette Ad, And Raise You 14 Jewish Beards
Movember may be months away but the latest facial hair viral video is already here, courtesy of a Gillette campaign in Israel. With over a million views, the ad follows an Israeli man who shaves his beard after 14 years. Barely recognized by his father, he then gives a beardless surprise to his wife and…
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Fast Forward French Firm Blames Hackers for ‘If Possible Not Jewish’ Ad
A Paris graphic design company said that hackers were responsible for a job advertisement that called for applicants who are “if possible not Jewish.” NSL Studio tweeted Monday morning that it would never have posted an advertisement with that kind of “discriminatory message.” The ad called for someone “rigorous,” “well-organized,” “motivated” and, among other things,…
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The Schmooze The Best Part of the Super Bowl? Idina Menzel
Idina Menzel sings the National Anthem at the Super Bowl// Getty Images It may have been a football game but Jewish diva Idina Menzel hit a home run with her version of the Star Spangled Banner. Katy Perry at halftime? Feh. No. For us at The Forward, Idina Menzel (or Adele Nazeem, if you’re John…
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The Schmooze It’s Over. Israel’s Wix Wins Super Bowl Ad War
Tel Aviv-based web development company Wix.com has what we think is one of the funniest Super Bowl ads set to air this Sunday and it stars former Green Bay Packer Brett Favre and four other retired football greats. Favre was the quarterback who just couldn’t quit the NFL. He retired, then unretired, then joined the…
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Fast Forward Ye debuts ‘Heil Hitler’ music video that includes a sample of a Hitler speech
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Opinion It looks like Israel totally underestimated Trump
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Fast Forward Student suspended for ‘F— the Jews’ video defends himself on antisemitic podcast
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