Pumpkin Spice Pops Up In 1947 Yiddish Forverts Pie Recipe

I would have sworn that the pumpkin-spice megatrend was started by Starbucks. But I would have been wrong.

In an ad for condensed milk that appeared in the November 17, 1947 issue of the Forverts, alongside a recipe for coconut pumpkin chiffon pie, is ad copy says, “If you like pumpkin spice flavored pie…”

The main copy, translated by Forward archivist Chana Pollack, says the following:

The full ad is below.

Liza Schoenfein is the food editor of the Forward. Contact her at schoenfein@forward.com or on Twitter @LifeDeathDinner

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