This is the Forward’s coverage of advertising, marketing, and Jewish consumer culture.
Advertising
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Fast Forward How Much Israeli Money Goes Into Facebook?
Nobody knows how much Israeli money flows to Facebook. As opposed to traditional advertising, which gets channeled through media buyers and ad agencies, most of Facebook’s advertising is bought and sold directly, with the advertiser purchasing space directly from the company. Many small and medium-sized businesses manage their own campaigns, without intermediaries or commission agents….
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Life Does Being ‘Moderately Attractive’ Matter?
Sometimes it’s the smallest offense that tips annoyance into full-blown outrage. CTBoom, a rather juvenile Connecticut news/entertainment/humor site I sometimes read, recently posted a video of a McDonald’s commercial involving a Hollywood actress-type who has never heard of Connecticut. But it was the post’s title, not the commercial, that set my metaphorical hair aflame: “Moderately…
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Fast Forward Pro-Palestinian Group Launches Israel ‘Apartheid’ Subway Ad Campaign
A pro-Palestinian group on Tuesday launched an ad campaign on the New York City transit system, calling on the United States to stop its foreign aid to Israel. The ads, which will appear in 25 Metro North stations over the next four weeks, were paid for by the American Muslims for Palestine (AMP). The ads…
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The Schmooze Bar Refaeli Ad Airs Despite Army Objection
When it comes to tourism, Israel has a lot of things going for it. The weather is almost always perfect, the food is delicious, and the people are good looking. Really, really good looking. So when the Israeli Defense Force objected to an ad featuring Israel’s most beautiful of “beautiful people” — Bar Refaeli —…
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Fast Forward Supermodel Bar Refaeli Should Be Banned From Pro-Israel Ads, Army Says
The Israeli Defense Forces criticized a public relations campaign launched by the Foreign Ministry to boost Israel’s image around the world because it starred sexy Israeli supermodel Bar Refaeli, an Israeli TV station reported Sunday. The report stated that the IDF spokesman sent an official letter to the Foreign Ministry arguing that by using Refaeli,…
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Opinion Talking Back to Anti-Muslim Subway Ads
Akiva Freidlin’s maternal grandparents came from Warsaw and most of their family was killed in the Holocaust. So when the 30-year-old non-profit staffer saw subway posters “demonizing” Muslims last December, his “historical memory” kicked in. Alongside an image of the blazing Twin Towers, the ads attributed this quote to the Koran: “Soon shall we cast…
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Israel News Boycott Israel Push Against SodaStream Could Hurt Palestinian Workers
For proponents of the Boycott, Divestment, Sanctions movement, SodaStream would appear to be a straightforward target. The Israeli company, which sells a popular kitchen gadget that turns tap water into carbonated drinks, has a large factory in a West Bank settlement. When SodaStream announced that it would run an ad during the Super Bowl, the…
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Fast Forward Hitler Ad Yanked From Turkish Mall
An ad featuring Adolf Hitler placed at a Turkish mall was pulled following complaints by Jewish leaders. The ad at the Sapphire Mall in Istanbul was promoting a wax museum. It featured a large color portrait of the late Nazi leader standing behind a podium. The text read, “If you could meet anyone, who would…
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