Welcome to the Forward’s coverage of advertising, marketing, and Jewish consumer culture.
Advertising
The Latest
-
Fast Forward Supermodel Bar Refaeli Should Be Banned From Pro-Israel Ads, Army Says
The Israeli Defense Forces criticized a public relations campaign launched by the Foreign Ministry to boost Israel’s image around the world because it starred sexy Israeli supermodel Bar Refaeli, an Israeli TV station reported Sunday. The report stated that the IDF spokesman sent an official letter to the Foreign Ministry arguing that by using Refaeli,…
-
Opinion Talking Back to Anti-Muslim Subway Ads
Akiva Freidlin’s maternal grandparents came from Warsaw and most of their family was killed in the Holocaust. So when the 30-year-old non-profit staffer saw subway posters “demonizing” Muslims last December, his “historical memory” kicked in. Alongside an image of the blazing Twin Towers, the ads attributed this quote to the Koran: “Soon shall we cast…
-
Israel News Boycott Israel Push Against SodaStream Could Hurt Palestinian Workers
For proponents of the Boycott, Divestment, Sanctions movement, SodaStream would appear to be a straightforward target. The Israeli company, which sells a popular kitchen gadget that turns tap water into carbonated drinks, has a large factory in a West Bank settlement. When SodaStream announced that it would run an ad during the Super Bowl, the…
-
Fast Forward Hitler Ad Yanked From Turkish Mall
An ad featuring Adolf Hitler placed at a Turkish mall was pulled following complaints by Jewish leaders. The ad at the Sapphire Mall in Istanbul was promoting a wax museum. It featured a large color portrait of the late Nazi leader standing behind a podium. The text read, “If you could meet anyone, who would…
-
Opinion Fizzing for Trouble With Super Bowl Ad?
Move over Bud Lite and GM, SodaStream is coming to the Super Bowl XLVII. While the Israeli-made home soda maker will not be seen in the stands, it will be viewed on TV screens across the country and around the world, making it the first Israeli product to be advertised in a Super Bowl commercial….
-
Israel News Jewish Groups Object to Anti-Muslim Ad
Jewish groups are seeking to limit the damaging fallout from a controversial New York subway ad campaign that brands Muslims as “savages.” Groups that work to build interfaith relations between Jews and Muslims are speaking out against the provocative ads, paid for by anti-Islamic activist Pamela Geller and the American Freedom Defense Initiative, that urge…
-
Fast Forward Wary of Orthodox, Bus Ads Omit All People
In order to avoid any possibility of featuring women in ads and angering the ultra-Orthodox, the Egged bus company and the Canaan Media advertising company have decided to stop using any photos of people in Jerusalem bus ads. The decision appears to have been confirmed according to correspondence between Canaan Media and the lawyer representing…
-
Music Romney Ad Vows Better Ties With Israel
Let’s be honest: based on past experience, the chances that Mitt Romney would move the U.S. Embassy from Tel Aviv to Jerusalem if he were president, or that he would even continue calling Jerusalem the capital of Israel, are slim. Yes, President Reagan did not bother to visit Israel, and President George Bush only did…
Most Popular
- 1
Fast Forward Trump to ‘defend the rights of Christians,’ announces new faith initiative led by controversial televangelist
- 2
Music Critics say Kendrick Lamar was too loud and hard to understand — they said the same thing about Bob Dylan in Newport
- 3
Music In lawsuit, Drake accuses Kendrick Lamar of picking on ‘Jewish heritage’
- 4
Opinion Why does Trump’s Gaza plan sound so familiar? Because the Nazis tried it first
In Case You Missed It
-
Fast Forward Linda McMahon, Trump’s education secretary pick, says she’ll fight antisemitism — but offers few specifics
-
Fast Forward Kanye’s swastika shirt inspires a flurry of defiant Jewish spinoffs
-
Opinion A Jewish philosopher and mystic understood Trump’s Achilles’ heel
-
Fast Forward Why was there a pro-Hitler, Holocaust-denying ad on X?
-
Shop the Forward Store
100% of profits support our journalism