This is the Forward’s coverage of advertising, marketing, and Jewish consumer culture.
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Fast Forward Pro-Palestinian Group Launches Israel ‘Apartheid’ Subway Ad Campaign
A pro-Palestinian group on Tuesday launched an ad campaign on the New York City transit system, calling on the United States to stop its foreign aid to Israel. The ads, which will appear in 25 Metro North stations over the next four weeks, were paid for by the American Muslims for Palestine (AMP). The ads…
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The Schmooze Bar Refaeli Ad Airs Despite Army Objection
When it comes to tourism, Israel has a lot of things going for it. The weather is almost always perfect, the food is delicious, and the people are good looking. Really, really good looking. So when the Israeli Defense Force objected to an ad featuring Israel’s most beautiful of “beautiful people” — Bar Refaeli —…
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Fast Forward Supermodel Bar Refaeli Should Be Banned From Pro-Israel Ads, Army Says
The Israeli Defense Forces criticized a public relations campaign launched by the Foreign Ministry to boost Israel’s image around the world because it starred sexy Israeli supermodel Bar Refaeli, an Israeli TV station reported Sunday. The report stated that the IDF spokesman sent an official letter to the Foreign Ministry arguing that by using Refaeli,…
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Opinion Talking Back to Anti-Muslim Subway Ads
Akiva Freidlin’s maternal grandparents came from Warsaw and most of their family was killed in the Holocaust. So when the 30-year-old non-profit staffer saw subway posters “demonizing” Muslims last December, his “historical memory” kicked in. Alongside an image of the blazing Twin Towers, the ads attributed this quote to the Koran: “Soon shall we cast…
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Israel News Boycott Israel Push Against SodaStream Could Hurt Palestinian Workers
For proponents of the Boycott, Divestment, Sanctions movement, SodaStream would appear to be a straightforward target. The Israeli company, which sells a popular kitchen gadget that turns tap water into carbonated drinks, has a large factory in a West Bank settlement. When SodaStream announced that it would run an ad during the Super Bowl, the…
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Fast Forward Hitler Ad Yanked From Turkish Mall
An ad featuring Adolf Hitler placed at a Turkish mall was pulled following complaints by Jewish leaders. The ad at the Sapphire Mall in Istanbul was promoting a wax museum. It featured a large color portrait of the late Nazi leader standing behind a podium. The text read, “If you could meet anyone, who would…
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Opinion Fizzing for Trouble With Super Bowl Ad?
Move over Bud Lite and GM, SodaStream is coming to the Super Bowl XLVII. While the Israeli-made home soda maker will not be seen in the stands, it will be viewed on TV screens across the country and around the world, making it the first Israeli product to be advertised in a Super Bowl commercial….
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Israel News Jewish Groups Object to Anti-Muslim Ad
Jewish groups are seeking to limit the damaging fallout from a controversial New York subway ad campaign that brands Muslims as “savages.” Groups that work to build interfaith relations between Jews and Muslims are speaking out against the provocative ads, paid for by anti-Islamic activist Pamela Geller and the American Freedom Defense Initiative, that urge…
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