This is the Forward’s coverage of advertising, marketing, and Jewish consumer culture.
Advertising
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Opinion Fizzing for Trouble With Super Bowl Ad?
Move over Bud Lite and GM, SodaStream is coming to the Super Bowl XLVII. While the Israeli-made home soda maker will not be seen in the stands, it will be viewed on TV screens across the country and around the world, making it the first Israeli product to be advertised in a Super Bowl commercial….
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Israel News Jewish Groups Object to Anti-Muslim Ad
Jewish groups are seeking to limit the damaging fallout from a controversial New York subway ad campaign that brands Muslims as “savages.” Groups that work to build interfaith relations between Jews and Muslims are speaking out against the provocative ads, paid for by anti-Islamic activist Pamela Geller and the American Freedom Defense Initiative, that urge…
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Fast Forward Wary of Orthodox, Bus Ads Omit All People
In order to avoid any possibility of featuring women in ads and angering the ultra-Orthodox, the Egged bus company and the Canaan Media advertising company have decided to stop using any photos of people in Jerusalem bus ads. The decision appears to have been confirmed according to correspondence between Canaan Media and the lawyer representing…
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Music Romney Ad Vows Better Ties With Israel
Let’s be honest: based on past experience, the chances that Mitt Romney would move the U.S. Embassy from Tel Aviv to Jerusalem if he were president, or that he would even continue calling Jerusalem the capital of Israel, are slim. Yes, President Reagan did not bother to visit Israel, and President George Bush only did…
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Opinion Taking Aim at Obama on Israel
A political strategy attributed to Republican mastermind Karl Rove advocates going after your rival’s strengths, not his weaknesses. The classic example, of course, is the 2004 Swift Boat attack ads against Democratic presidential candidate John Kerry. The ads went after Kerry’s perceived strength, his war hero credentials, and succeeded in shaking his image. The new…
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News Obama Foes Form Super PAC
The Emergency Committee for Israel, which recently accused President Obama of “blaming Israel first” in full-page major media ads, is taking a pioneering role in the new world of campaign finance spawned by the U.S. Supreme Court’s recent landmark Citizens United decision. Among the advocacy groups fighting for the Jewish vote in 2012, ECI is…
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Opinion Israel Misses Point With Ad Campaign
The advertising campaign by Israel’s Ministry of Immigrant Absorption aimed at inspiring expatriate Israelis to return to Israel so offended American Jews that it eventually was canceled by Prime Minister Netanyahu himself. One of the ads suggested that a peril of Israelis coming to the United States and raising children here is the likely loss…
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Life ‘Women Should Be Seen and Heard’
Hundreds of people are expected tomorrow in downtown Jerusalem to listen to female singers, including Noa, in a demonstration being called “A Song for Equality: A Demonstration of Women Singing.” On display at the event, which is being organized by an Israeli group called Be Free Israel, will be a large banner of photos of…
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Fast Forward ‘Murdered for speaking truth’: Netanyahu and US Jewish leaders mourn Charlie Kirk
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Fast Forward The fraudster at the center of an NBA scandal once proclaimed ‘tzedek tzedek tirdof’
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News A new kaffiyeh policy is designed to help divided Jews pray together. Is this the Jewish future?
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Opinion To save the Jewish state, pro-Israel Jews must break from Netanyahu
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