This is the Forward’s coverage of advertising, marketing, and Jewish consumer culture.
Advertising
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Fast Forward Wary of Orthodox, Bus Ads Omit All People
In order to avoid any possibility of featuring women in ads and angering the ultra-Orthodox, the Egged bus company and the Canaan Media advertising company have decided to stop using any photos of people in Jerusalem bus ads. The decision appears to have been confirmed according to correspondence between Canaan Media and the lawyer representing…
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Music Romney Ad Vows Better Ties With Israel
Let’s be honest: based on past experience, the chances that Mitt Romney would move the U.S. Embassy from Tel Aviv to Jerusalem if he were president, or that he would even continue calling Jerusalem the capital of Israel, are slim. Yes, President Reagan did not bother to visit Israel, and President George Bush only did…
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Opinion Taking Aim at Obama on Israel
A political strategy attributed to Republican mastermind Karl Rove advocates going after your rival’s strengths, not his weaknesses. The classic example, of course, is the 2004 Swift Boat attack ads against Democratic presidential candidate John Kerry. The ads went after Kerry’s perceived strength, his war hero credentials, and succeeded in shaking his image. The new…
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News Obama Foes Form Super PAC
The Emergency Committee for Israel, which recently accused President Obama of “blaming Israel first” in full-page major media ads, is taking a pioneering role in the new world of campaign finance spawned by the U.S. Supreme Court’s recent landmark Citizens United decision. Among the advocacy groups fighting for the Jewish vote in 2012, ECI is…
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Opinion Israel Misses Point With Ad Campaign
The advertising campaign by Israel’s Ministry of Immigrant Absorption aimed at inspiring expatriate Israelis to return to Israel so offended American Jews that it eventually was canceled by Prime Minister Netanyahu himself. One of the ads suggested that a peril of Israelis coming to the United States and raising children here is the likely loss…
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Life ‘Women Should Be Seen and Heard’
Hundreds of people are expected tomorrow in downtown Jerusalem to listen to female singers, including Noa, in a demonstration being called “A Song for Equality: A Demonstration of Women Singing.” On display at the event, which is being organized by an Israeli group called Be Free Israel, will be a large banner of photos of…
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Israel News Controversial Ad Campaign Scrapped
Israeli Prime Minister Benjamin Netanyahu has decided to discontinue a controversial Immigration and Absorption Ministry campaign in the United States aimed at convincing expatriate Israelis to return. The campaign, which warns Israelis that if they continue to live in the United States, they or their children are likely to become assimilated, has raised the ire…
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Life Rachel Azaria on Israel’s Gender Segregation
Every area pertaining to religion and state has been defined in recent years as a battle between secular and Haredi Jews. That has been the accepted view in Israeli society: Ultra-Orthodox and secular are the two camps, and they fight. Shabbat, kashrut, the so-called hametz and pork laws: All the battles have been portrayed in…
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Opinion A new humanitarian outrage is unfolding in the Middle East. It’s not in Gaza
In Case You Missed It
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Fast Forward A young Jewish organizer takes on Jerry Nadler in a generational challenge
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Yiddish די ווערק פֿון ישׂשׂכר בער ריבאַק מערקן אָפּ, און מאַכן איבער אַ צעשטערטע וועלטThese works by Issachar Ber Ryback commemorate, and transform, a devastated world
אין די אילוסטראַציעס האָט ער אױסגעדריקט זײַן צער נאָך די מוראדיקע פּאָגראָמען פֿון דער רוסישער בירגער־מלחמה.
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Fast Forward Marjorie Taylor Greene may be first Republican lawmaker to call Gaza war a ‘genocide’
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Fast Forward Lithuania scraps years of planning by Jewish groups to convert sports complex into Jewish heritage site
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