Welcome to the Forward’s coverage of advertising, marketing, and Jewish consumer culture.
Advertising
The Latest
-
Opinion Taking Aim at Obama on Israel
A political strategy attributed to Republican mastermind Karl Rove advocates going after your rival’s strengths, not his weaknesses. The classic example, of course, is the 2004 Swift Boat attack ads against Democratic presidential candidate John Kerry. The ads went after Kerry’s perceived strength, his war hero credentials, and succeeded in shaking his image. The new…
-
News Obama Foes Form Super PAC
The Emergency Committee for Israel, which recently accused President Obama of “blaming Israel first” in full-page major media ads, is taking a pioneering role in the new world of campaign finance spawned by the U.S. Supreme Court’s recent landmark Citizens United decision. Among the advocacy groups fighting for the Jewish vote in 2012, ECI is…
-
Opinion Israel Misses Point With Ad Campaign
The advertising campaign by Israel’s Ministry of Immigrant Absorption aimed at inspiring expatriate Israelis to return to Israel so offended American Jews that it eventually was canceled by Prime Minister Netanyahu himself. One of the ads suggested that a peril of Israelis coming to the United States and raising children here is the likely loss…
-
Life ‘Women Should Be Seen and Heard’
Hundreds of people are expected tomorrow in downtown Jerusalem to listen to female singers, including Noa, in a demonstration being called “A Song for Equality: A Demonstration of Women Singing.” On display at the event, which is being organized by an Israeli group called Be Free Israel, will be a large banner of photos of…
-
Israel News Controversial Ad Campaign Scrapped
Israeli Prime Minister Benjamin Netanyahu has decided to discontinue a controversial Immigration and Absorption Ministry campaign in the United States aimed at convincing expatriate Israelis to return. The campaign, which warns Israelis that if they continue to live in the United States, they or their children are likely to become assimilated, has raised the ire…
-
Life Rachel Azaria on Israel’s Gender Segregation
Every area pertaining to religion and state has been defined in recent years as a battle between secular and Haredi Jews. That has been the accepted view in Israeli society: Ultra-Orthodox and secular are the two camps, and they fight. Shabbat, kashrut, the so-called hametz and pork laws: All the battles have been portrayed in…
-
Life Defacing Women’s Images is Now Hitting Home
True confession time. Even as I have been writing here at The Sisterhood regularly about the struggles of women in places like Jerusalem and Beit Shemesh, with their issues of gender segregation and the disappearance of their images from public space, personally I have felt pretty far removed from the situation. The town where I…
-
Music Israel’s Gender Wars: A Week of Changes
It was small, low-key and the participants numbered in the hundreds, not the thousands. But a crowd of Israeli women took to the streets to speak out — or, more accurately, sing out — against the continuing attacks by religious extremists on women’s right to be seen and heard freely in the public square. The…
Explore
Most Popular
- 1
Fast Forward Trump to ‘defend the rights of Christians,’ announces new faith initiative led by controversial televangelist
- 2
Music Critics say Kendrick Lamar was too loud and hard to understand — they said the same thing about Bob Dylan in Newport
- 3
Opinion Why does Trump’s Gaza plan sound so familiar? Because the Nazis tried it first
- 4
Music In lawsuit, Drake accuses Kendrick Lamar of picking on ‘Jewish heritage’
In Case You Missed It
-
Fast Forward His calling: Wrapping the Jewish rich and famous — and Jake Paul — in tefillin
-
Opinion ‘We don’t really have any moral red lines’: Peter Beinart’s quest to disrupt Jews’ relationship to Israel
-
Fast Forward Linda McMahon, Trump’s education secretary pick, says she’ll fight antisemitism — but offers few specifics
-
Fast Forward Kanye’s swastika shirt inspires a flurry of defiant Jewish spinoffs
-
Shop the Forward Store
100% of profits support our journalism
