Selling Brooklyn Bagels To An Indian Chief
The Brooklyn Bagel Bakery was founded in Los Angeles in 1953 by Brooklyn transplant Seymour Friedman, whose son, Richard, took over the business in 1981, and ran the bakery until his retirement in 2015. The ad above illustrates the bakery’s strategy, early in its history, of attempting to appeal to non-Jewish consumers. Today it hangs…