Is it wrong for Scarlett Johansson to perform as the celebrity global ambassador for the Israeli company SodaStream? Is it wrong for the rest of us to drink the fizzy, made-at-home water in the environmentally-friendly reusable bottles that are manufactured in Palestinian land occupied by Israel since the 1967 war? Thanks to the high-wattage Super…
Move over ScarJo — the ‘Noah’ Super Bowl trailer has arrived. So, take a break from controversy, sit back, relax and enjoy. Because, let’s face it: the only thing that could make us look away from Scarlett Johansson’s SodaStream spot is Russell Crowe playing a biblical character in a Darren Aronofsky film.
Actress Scarlett Johansson has ended her relationship with Oxfam, saying she and the humanitarian organization have “a fundamental difference of opinion in regards to the boycott, divestment and sanctions movement.” The announcement Wednesday evening comes after a protracted debate over her role as spokesperson for SodaStream, which operates a factory in the West Bank. Johansson…
To some people, it’s a storm in a soda cup. But to others, SodaStream’s most ambitious advertising campaign ever, starring Scarlett Johansson, is a potent symbol of all that is bad about Israel’s occupation of the West Bank. The ad campaign, to be kicked off during the broadcast of the Super Bowl, on February 2,…
No matter where you stand on Israeli politics, it’s hard not to see Scarlett Johansson’s decision to become a spokesperson for SodaStream as a bold choice. Unfortunately, this boldness didn’t make its way into the commercial itself. Instead, the ad relies on the most cliche, ickily retro advertising tropes imaginable. If you are reading this…
A pro-Palestinian group’s campaign to boycott the products of the Israeli SodaStream company violates French law, a Paris court ruled. The ruling was handed down on Jan. 23 by the French capital’s Tribunal for Grand Instances, which fined the group about $9,000 and ordered it to remove calls to boycott SodaStream and its agents from…
As counterintuitive as it may be, when you see Scarlett Johansson’s Super Bowl ad on Sunday, promoting a product that lets you make carbonated drinks at home, try to see through bubbles and think about the future of the Middle East. There is nothing wrong with the product itself. Under normal circumstances, I would buy…
If he could turn back the clock, SodaStream CEO Daniel Birnbaum would “never” have established a production plant on an Israeli Jewish settlement in the occupied West Bank. In fact, he said, its location has turned out to be “a pain in the ass.” “We’re here because we’re here — for historical reasons,” Birnbaum told…
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