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Reading “Inside the Jewish Bakery,” one senses that Ginsberg and Berg have been friends for years. In a way, they have: Both are native outer-borough New Yorkers who were weaned on seeded rye slathered in schmaltz. And yet, remarkably, the pair has met face to face only twice, and first interacted just three years ago, through an online bakers’ forum. Ginsberg asked for Berg’s recipes for onion rolls and Russian coffee cake; Berg replied in kind, and the rest is history.
Over nearly two years of lengthy phone calls they discussed bread, of course, but also shared stories of their lives and of their families, and memories of the city that raised them. Their deepening friendship fueled the project, allowing two voices to merge into one impassioned ode to the Jewish bakery. Berg lent his professional credentials, as well as his insider’s glimpse into the magic that occurs in a bakery while everyone else is asleep. Ginsberg brought his penchant for research and writing, and the fortitude to translate a lifetime of recipes written on scraps of paper or pulled from Berg’s memory into something useful for the home cook. “The book represents the marriage of two guys with very different experiences, but who share the love of the same woman,” Ginsberg said.
Of course, “Inside the Jewish Bakery” is neither the first nor the fanciest book to cover traditional Jewish baking recipes. Its predecessors “Secrets of a Jewish Baker” (1993) by George Greenstein, Marcy Goldman’s “A Treasury of Jewish Holiday Baking” (1998) and Maggie Glezer’s “A Blessing of Bread” (2004) are all baking bibles in their own right. But Berg and Ginsberg’s particular blend of personal experience, history and practical baking science sets it apart. For old-time New Yorkers, it reads like a personal diary, long since forgotten in an attic somewhere. Ginsberg told me about an email he received from a reader in Atlanta whose family was once in the baking business. The reader wrote, “I just got a copy and haven’t read it yet, but my heart is pounding.” A few hours later, he wrote again: “I just finished the introduction. Your memories are mine.”
For my generation — the people raised on pre-sliced bread purchased at the supermarket — the book passes on techniques we never learned and recipes we have never heard of but somehow still sense to be right. And since tradition cannot exist in a vacuum, the recipes are also ours to innovate. Berg’s son, Nathan, 27, got the bread gene and now works as head baker at the upscale restaurant Vandaag, in Manhattan. He has built on the foundation his father gave him, merging time-honored techniques with innovative ingredients, like imported beers and seaweed. “He is taking bread to a whole new level,” Berg said proudly. Likewise, the book requests: “We ask that you follow these recipes exactly as printed, at least the first time, so you can experience yourself the feel and taste of a bygone time. Once you’ve tried it our way, feel free to experiment and turn the breads, rolls, pastries, cookies and cakes we remember so vividly into memories of your own.”
Egg kichel (bowtie cookies)
Recipe slightly adapted from “Inside the Jewish Bakery.”
3 tablespoons granulated sugar
1 teaspoon table salt
4 large eggs
9 large egg yolks
3/4 cup vegetable oil
1 1/4 tsp vanilla extract
1 1/4 teaspoon rum flavoring (optional)
3 1/2 cups unsifted all-purpose flour, plus more for dusting
3 cups granulated sugar, for coating
1. Combine all the ingredients through the flour in the bowl of a standing mixer, and mix with the flat paddle beater set at low speed until dough is smooth and has a well-developed gluten, about 20 minutes.
2. Turn the dough out onto a well-floured work surface and knead for 2–3 minutes, until it no longer sticks. Cover it with plastic wrap or a damp cloth, and let it rest for 20–30 minutes to relax the gluten.
3. Preheat your oven to 350 degrees, and line two baking sheets with parchment paper.
4. Spread 1 1/2 cups of sugar evenly over your work surface, and roll out the dough to about 1/4-inch thick. Sprinkle the remaining 1 1/2 cups sugar over the top surface of the dough. Using a sharp knife or a pizza wheel, cut the dough into 1-inch by 2-inch rectangles. Give each strip a half twist to form the bowtie, and arrange on cookie sheets, about 1 inch apart.
5. Bake for 20–25 minutes, until the bowties are golden brown. It’s important that the cookies be fully baked, otherwise they’ll collapse when they cool. Remove to a rack, and let cool for 3–4 hours, until cold and thoroughly dried out. Store immediately in a Tupperware to retain freshness.
Leah Koenig writes a monthly column for the Forward on food and culinary trends. Contact her at email@example.com.