Israeli Supermodel Bar Refaeli’s Ad Is Too Sexy for the Super Bowl

Graphic by Angelie Zaslavsky
Israeli supermodel Bar Refaeli stars in what promises to be one of Super Bowl XLVII most risqué commercials. The commercial for webhosting giant GoDaddy.com scheduled to air during the Super Bowl this Sunday features a ten second close up of Refaeli and co-star Jesse Heiman kissing.
CBS rejected the original commercial, which will appear on the Web, the version that will air during the Super Bowl will be less explicit. GoDaddy.com has a long tradition of controversial Super Bowl commercials.
The commercial opens with presenter racing car driver Danica Patrick introducing the GoDaddy.com “There are two sides to GoDaddy.com: there is the sexy side represented by Bar Refaeli and the smart side that creates a killer website for your small business represented by Walter. Together they’re perfect.”
At which point the camera switches to extreme close up and Refaeli and Heiman kiss.
For more, go to Haaretz.com
Hello, fellow Forward reader! I’m Joel Brown, a Forward reader and supporter for more than 15 years, and currently the chair of the board of directors.
I’m an avid Forward reader because it ticks so many of my essential boxes: excellent journalism, Jewish focus and diverse viewpoints. In today’s political climate, what I most appreciate is the Forward’s independence — made possible by the generosity of its membership.
The Forward is committed to bringing you unbiased, nuanced Jewish news. From my position as board chair, I see an exciting future as we expand our position as the definitive independent voice of contemporary American Judaism.
— Joel Brown, Forward board chair
