SodaStream, the Israeli maker of kitchen countertop carbonated drink machines, is trying to sell itself. But the plan is reportedly losing its pop on Wall Street.

CEO Daniel Birnbaum has been seeking a buyer for at least three months, but nothing has bubbled to the surface, the New York Post reported.

“It’s been very low-key,” one source who was approached about a possible sale told the post.

Forwarding the News

Thoughtful, balanced reporting from the Forward and around the web, bringing you updated news and analysis each day.

Terms(Required)

I agree to the Forward's Terms of Service and Privacy Policy

Email(Required)

The company, which projects annual revenue will rise from $550 million this year to $1 billion by 2016, became the first Israeli company to advertise during the Super Bowl this year.

SodaStream’s shares have been on a roller-coaster ride rising as high as $77.80. The shares fell 3.4 percent yesterday to close at $65.36.

SodaStream’s sales talk is falling flat at a time when investors and analysts are mixed on its prospects. “I’m still not convinced this will be a permanent fixture in American households,” a source told the post.

Another analyst disagreed, saying that the company was just starting to sell its canisters in grocery and drug stores nationwide.

The company is controversial in some circles because it has a factory in a Jewish settlement on the occupied West Bank. The firm boasts that it provides jobs for Palestinians, but Israel boycott advocates have targeted it for supporting the Israeli occupation.

The Forward is free to read, but it isn’t free to produce

I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward.

Now more than ever, American Jews need independent news they can trust, with reporting driven by truth, not ideology. We serve you, not any ideological agenda.

At a time when other newsrooms are closing or cutting back, the Forward has removed its paywall and invested additional resources to report on the ground from Israel and around the U.S. on the impact of the war, rising antisemitism and polarized discourse.

Readers like you make it all possible. Support our work by becoming a Forward Member and connect with our journalism and your community.

This is a great time to support independent Jewish journalism you rely on. Make a gift today!

—  Rachel Fishman Feddersen, Publisher and CEO

Support our mission to tell the Jewish story fully and fairly.

$90 $180

$360

Other amount