The Schmooze

What Price Perfection?

Based on first impressions alone, it would be tempting to dismiss Or Even Tov and Miri Segal’s video exhibit “Future Perfect,” on view until December 11 at Tel Aviv’s Dvir Gallery, as clever if somewhat overstated satire. Taking its cues from the realm of technological-scientific progress, one immediately discerns tropes from science fiction, specifically the specter of omnipotent control. The short film starts with a lone figure surveying a panoramic landscape before turning to address his Internet audience, tens of millions from across the world.

The benevolent overlord is Sergey B, co-founder and president of Gooble Inc. (sound familiar?); the purpose of his public address, on 28th March 2013, is to announce the launch of the revolutionary Gmind, a wearable computer activated by users’ thoughts. A small headset equipped with a minute camera and projector, it captures the wearer’s thoughts by reading EEG patterns, and projects search engine associations onto the user’s pupil. Through thought command, it can also film all that the wearer sees, to be archived and made accessible at will. Sergey B describes this innovation as the democratization of knowledge. “Within our lifetime, everyone can have tools of equal power,” he purrs soothingly.

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What Price Perfection?

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