Israel advocates don’t just want you to visit. They want you to come.
Over the past decade, pro-Israel campaigns have internationally turned up the heat, by printing pro-Israel messages on widely distributed…condoms.
The unambiguous mix of sex and sightseeing first began in 2003, at the behest of the University of California — San Diego’s Inside Israel Initiative. The campaign, funded by the campus Hillel, aimed to promote Israel’s unique gender equality record through the dissemination of condoms branded with the slogan “Israel: its still safe to come.” T-shirts with condoms waving Israeli flags were featured as well.