The Schmooze

How Playboy Came to Israel

Images of Israel usually conjure up holy monuments, the Mediterranean Sea and a land steeped in political turmoil. Now you can add Playboy bunnies to that list.

Playboy Magazine, which is printed in over 30 countries, recently added the Holy Land to its list. On newsstands March 6, and printed only in Hebrew, the magazine features images of beautiful women alongside articles and commentary, specifically selected for an Israeli audience.

Founder Daniel Pomerantz, a Chicago-born business attorney who immigrated to Israel last year, says that he believes Playboy will be a welcome addition to the country. “Israelis love to sit around the dinner table and debate social issues. It’s an integral part of life and is an integral part of Playboy,” Pomerantz said. The first issue features Israeli model Natalie Dadon and an interview with minister Avi Dichter.

The Arty Semite caught up with Pomerantz at the Brown Hotel in Tel Aviv. Decorated with retro-looking brown leather couches and a Motown-era color scheme, the Brown sports a larger-than-life Playboy cover poster from 1970 that reads, “The Girls of Israel.” Pomerantz came dressed in Israeli casual — jeans and a button-down — to talk about his admiration for Herzl, meeting Hugh Hefner, and how to say “bunny” in Hebrew.

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How Playboy Came to Israel

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