The Schmooze

‘Nathan For You’ Is the Most Uncomfortable Show on Television

“Nathan For You” is built on an undercurrent of mundane desperation: most of us will go along with anything if it means 10 minutes of face-time on TV. We’ll serve (artificial!) poo flavored yogurt at our FroYo shop; court lawsuits for the publicity; deceive the public with bogus animal videos; and camp with unknown men in the wilderness. Shove a camera in someone’s face and they are no longer wary of strangers. They’ll go on dates, spill their hearts, betray secrets. It’s as riveting and hilarious as it is uncomfortable. It might be the best half-hour on television this summer.

“Nathan For You,” whose second season began July 1, is a business advice reality show. Nathan Fielder, a comedian who graduated from the University of Victoria with a bachelor’s degree in commerce, advises small businesses on how to grow. It’s like “Kitchen Nightmares” or “Bar Rescue” except Fielder doesn’t have experience and the advice isn’t good. It’s also not terrible advice (not typically, anyway). The advice has to land in the sweet spot of “bad enough to entertain the folks at home; good enough to get the business to try for a day.” It’s not a parody of business advice shows, but it frequently becomes a parody of other reality genres. The show is more confusing to describe than it is to watch.

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‘Nathan For You’ Is the Most Uncomfortable Show on Television

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