The Schmooze

'Sam the Record Man' Sign Returns to Toronto

Rush frontman Geddy Lee called it “an important fixture on Toronto’s musical landscape.” Singer Feist wrote of the “importance of commemorating and protecting” it. Crooner Anne Murray called it “an integral part of music history in Canada.”

Now, after years in storage, Toronto’s iconic red-and-white Sam the Record Man sign, complete with spinning discs, will return to public view near its original downtown perch.

Toronto’s City Council voted recently to install the sign on the roof of the city-owned Toronto Public Health building, steps from where the retail chain’s flagship location once stood, Toronto’s City News reported.

It’s hard to overstate the significance of the sign for generations of Canadians who cherished Sam’s as a scrappy homegrown haven for music lovers. As the chain grew to 140 stores nationwide, the sign also came to symbolize one of Canada’s most storied and successful Jewish family businesses. Sam Sniderman died in 2012 at the age of 92.

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'Sam the Record Man' Sign Returns to Toronto

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