The Schmooze

Drake Names Toronto Club After Jewish Grandparents

Jewish artist Drake already has a reputation for being hip hop’s most sensitive rapper.

But that hasn’t stopped him from scoring some more points in the books of bubbes and zaydes across the country. The Canadian-born Grammy winner announced on Instagram last week that his new nightclub – located in the Air Canada Centre, where the NBA’s Toronto Raptors and the NHL’s Toronto Maple Leafs play – is named Sher Club, after his Jewish grandparents Reuben and Evelyn Sher.

“Rest in peace to my grandparents Rueben and Evelyn Sher,” Drake wrote on Instagram. “My grandmother was the first person to ever play catch with me and my grandfather was the biggest sports fan in the world. I opened this club in the memory of both of you.”

Yes, you may sigh a collective “aw.”

The club, designed by luxury architect Ferris Rafauli, is billed as the “ultimate pre- and post-game destination.” Drake has never been shy about talking about his grandmother and his Jewish roots more generally. Tablet points out that he tweeted about his grandmother’s death in 2012 and put an actual voicemail from her at the end of his 2011 song “Look What You’ve Done.”

This is all coming from the guy who posts annual Hanukkah celebration photos on the Internet and proclaimed his Jewishness in an SNL monologue.

So while they may not like certain four-letter words that feature prominently in his songs, Jewish grandparents everywhere would approve of Drake’s gesture.

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Drake Names Toronto Club After Jewish Grandparents

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