Rabbi Yael Buechler is the founder of Midrash Manicures. She is also the lower school rabbi and outreach coordinator at The Leffell School and director of communal engagement at Prizmah.
Yael Buechler
By Yael Buechler
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Culture ‘Mazel tov on assimilating:’ The strange, rich history of Rosh Hashanah advertisements
In the postwar years, as the American Jewish community underwent dramatic changes, Rosh Hashanah greetings became a surprising marketing trend
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Culture At the Lower East Side Passover Parade, immigrants created new American identities
“While the Easter Parade on Sunday was a complete failure owing to the inclement weather, the Passover Parade on Saturday was a huge success.” So, in April, 1906, declared The Hebrew Standard, a New York Jewish periodical. The paper went on to describe the scene on Grand Street, home of the Parade, writing that it…
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Culture ‘After Rosh Hashanah dine and dance at Black Cat Club’: The High Holiday ads of yesteryear
For me, Rosh Hashanah has always served as the informal start to fall fashion. And so last year, as I facilitated Rosh Hashanah services on Zoom, I found myself oddly missing the smells of the synagogue sanctuary on Rosh Hashanah — a combination of new suits and musty tallises. So when I stumbled on a…
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Culture The Passover Parade: A look back at a century of unleavened fashion
The nerd-of-a-rabbi in me has found a pandemic pastime that beats doom scrolling: poring through digitized old Jewish periodicals. Among my discoveries: Passover has a fashionable history. For about a century starting in the 1850s, dressing up for the spring holiday was de rigueur for American Jews. “Buy your Pesadik clothing at Bailey’s,” urged a…
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