Skip To Content
JEWISH. INDEPENDENT. NONPROFIT.
Fast Forward

Will Former Starbucks CEO Howard Schultz’s Book Tour Double As A Campaign?

Former Starbucks chairman and CEO Howard Schultz plans to travel the country early next year to promote his new book — and potentially promote himself as a future Democratic presidential candidate, Axios reported Tuesday.

Schultz’s book, “From the Ground Up: A Journey to Reimagine the Promise of America,” is due out February 12. It’s less about coffee and more about how he overcame the odds to become the successful businessman he is today, according to Random House Group, the book’s publisher.

It “begins with the story of how a boyhood fraught with shame and fear motivated Schultz to become the first in his family to graduate from college and build the kind of company that his father, a working class laborer, never had a chance to work for,” the company wrote.

On his tour, Schultz plans to talk about growing opportunities for young Americans, Axios reported. The news outlet got word that he will argue against the so-called “Medicare for all” health care plan on his tour, claiming that both business and government are necessary for driving people to succeed.

Alyssa Fisher is a news writer at the Forward. Email her at [email protected], or follow her on Twitter at @alyssalfisher

I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward’s award-winning journalism this Passover.

In this age of misinformation, our work is needed like never before. We report on the news that matters most to American Jews, driven by truth, not ideology.

At a time when newsrooms are closing or cutting back, the Forward has removed its paywall. That means for the first time in our 126-year history, Forward journalism is free to everyone, everywhere. With an ongoing war, rising antisemitism, and a flood of disinformation that may affect the upcoming election, we believe that free and open access to Jewish journalism is imperative.

Readers like you make it all possible. Right now, we’re in the middle of our Passover Pledge Drive and we still need 300 people to step up and make a gift to sustain our trustworthy, independent journalism.

Make a gift of any size and become a Forward member today. You’ll support our mission to tell the American Jewish story fully and fairly. 

— Rachel Fishman Feddersen, Publisher and CEO

Join our mission to tell the Jewish story fully and fairly.

Only 300 more gifts needed by April 30

Republish This Story

Please read before republishing

We’re happy to make this story available to republish for free, unless it originated with JTA, Haaretz or another publication (as indicated on the article) and as long as you follow our guidelines. You must credit the Forward, retain our pixel and preserve our canonical link in Google search.  See our full guidelines for more information, and this guide for detail about canonical URLs.

To republish, copy the HTML by clicking on the yellow button to the right; it includes our tracking pixel, all paragraph styles and hyperlinks, the author byline and credit to the Forward. It does not include images; to avoid copyright violations, you must add them manually, following our guidelines. Please email us at [email protected], subject line “republish,” with any questions or to let us know what stories you’re picking up.

We don't support Internet Explorer

Please use Chrome, Safari, Firefox, or Edge to view this site.