Skip To Content
JEWISH. INDEPENDENT. NONPROFIT.
Make a matched gift and support Jewish journalism. DONATE NOW
Fast Forward

Will Former Starbucks CEO Howard Schultz’s Book Tour Double As A Campaign?

Former Starbucks chairman and CEO Howard Schultz plans to travel the country early next year to promote his new book — and potentially promote himself as a future Democratic presidential candidate, Axios reported Tuesday.

Schultz’s book, “From the Ground Up: A Journey to Reimagine the Promise of America,” is due out February 12. It’s less about coffee and more about how he overcame the odds to become the successful businessman he is today, according to Random House Group, the book’s publisher.

It “begins with the story of how a boyhood fraught with shame and fear motivated Schultz to become the first in his family to graduate from college and build the kind of company that his father, a working class laborer, never had a chance to work for,” the company wrote.

On his tour, Schultz plans to talk about growing opportunities for young Americans, Axios reported. The news outlet got word that he will argue against the so-called “Medicare for all” health care plan on his tour, claiming that both business and government are necessary for driving people to succeed.

Alyssa Fisher is a news writer at the Forward. Email her at [email protected], or follow her on Twitter at @alyssalfisher

It’s our birthday and we’re still celebrating!

This week we celebrate 129 years of the Forward. We’re proud of our origins as a Yiddish print publication serving Jewish immigrants. And we’re just as proud of what we’ve become today: A trusted source of Jewish news and opinion, available digitally to anyone in the world without paywalls or subscriptions. 

We’ve helped five generations of American Jews make sense of the news and the world around them — and we aren’t slowing down any time soon.

As a nonprofit newsroom, reader donations make it possible for us to do this work. Support independent, agenda-free Jewish journalism and our board will match your gift in honor of our birthday! 

Support our mission to tell the Jewish story fully and fairly.

Republish This Story

Please read before republishing

We’re happy to make this story available to republish for free, unless it originated with JTA, Haaretz or another publication (as indicated on the article) and as long as you follow our guidelines.
You must comply with the following:

  • Credit the Forward
  • Retain our pixel
  • Preserve our canonical link in Google search
  • Add a noindex tag in Google search

See our full guidelines for more information, and this guide for detail about canonical URLs.

To republish, copy the HTML by clicking on the yellow button to the right; it includes our tracking pixel, all paragraph styles and hyperlinks, the author byline and credit to the Forward. It does not include images; to avoid copyright violations, you must add them manually, following our guidelines. Please email us at [email protected], subject line “republish,” with any questions or to let us know what stories you’re picking up.

We don't support Internet Explorer

Please use Chrome, Safari, Firefox, or Edge to view this site.