Bloomberg Groups Will Spend Millions On Digital Ads For Democratic Candidates by the Forward

Bloomberg Groups Will Spend Millions On Digital Ads For Democratic Candidates

Image by Getty Images

Two groups backed by former New York mayor Michael Bloomberg gave millions to Democratic online ads, becoming the largest digital investment ever by a Democratic nonprofit, Axios reported.

Everytown for Gun Safety and Bloomberg’s Independence USA PAC donated $10 million to online ads to ensure Democrats win control of the House in the midterms. Everytown has now spent more than other large Democratic nonprofits, including the House Majority PAC, according to sources familiar with ad spending this election cycle.

In the works since June, the ads began in September and will continue running through election day, according to Axios. They targeted 24 districts and 5 million voters, bringing up issues like gun control and the Republican tax plan.

“With digital ads, it is imperative that we grab the viewer immediately, but that’s less essential in the context of a TV ad,” Howard Wolfson, longtime Democratic strategist now with Bloomberg Philanthropies, told Axios.

Bloomberg, a Jewish billionaire who has sparked speculation of running for president in 2020, is expected to pass the $100 million mark in Democratic donations. His main focus has been making sure Democrats win House seats.

Alyssa Fisher is a news writer at the Forward. Email her at, or follow her on Twitter at @alyssalfisher


Bloomberg-Backed Groups Make Largest Digital Donation

Your Comments

The Forward welcomes reader comments in order to promote thoughtful discussion on issues of importance to the Jewish community. All readers can browse the comments, and all Forward subscribers can add to the conversation. In the interest of maintaining a civil forum, The Forward requires that all commenters be appropriately respectful toward our writers, other commenters and the subjects of the articles. Vigorous debate and reasoned critique are welcome; name-calling and personal invective are not and will be deleted. Egregious commenters or repeat offenders will be banned from commenting. While we generally do not seek to edit or actively moderate comments, our spam filter prevents most links and certain key words from being posted and the Forward reserves the right to remove comments for any reason.

Recommend this article

Bloomberg Groups Will Spend Millions On Digital Ads For Democratic Candidates

Thank you!

This article has been sent!