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Jewish Gay Conversion Group Blocked From Operating Under New Name

A New Jersey-based gay conversion therapy organization was ordered to shut down after its founders went around a previous ruling and started operating under a new name, reported.

Arthur Goldberg and Elaine Berk, founders of Jews Offering New Alternatives to Homosexuality (JONAH), were forbidden from running their gay-to-straight program in 2015 after a lawsuit filed by five former clients. Hudson County Superior Court Assignment Judge Peter Bariso upheld that ruling Monday, providing evidence that the pair had immediately restarted their business under the name Jewish Institute for Global Awareness (JIFGA).

“What they do hurts people, so we are extremely pleased at this court’s ruling and hope that it will finally put a stop to the fraud that they have perpetrated for more than a decade,” Lina Bensman, one of the plaintiff’s attorneys, told

It was revealed in the initial trial that the conversion tactics at JONAH included ordering men to undress in front of each other and touch themselves, according to They also were required to abuse figures that looked like their mothers.

The plaintiffs went back to court in March 2018 after learning that Goldberg and Berk were still running their discredited operation under JIFGA, violating the 2015 ruling and settlement agreement. The next year, the Southern Poverty Law Center filed a motion to end JIFGA and the promotion of conversion therapy.

On Monday, Bariso called JIFGA “a mere continuation of JONAH.” He announced the same decision as in 2015 — that it must permanently end within 30 days and liquidate its assets within 180 days.

Alyssa Fisher is a writer at the Forward. Email her at [email protected], or follow her on Twitter at @alyssalfisher


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