Skip To Content
JEWISH. INDEPENDENT. NONPROFIT.
Fast Forward

Sacramento paper apologizes for anti-Semitic Easter ad

(JTA) — The Sacramento Bee apologized for running a two-page ad that the Californian daily said contained anti-Semitic language.

The ad appeared on April 10 and 12, Good Friday and Easter Sunday, and featured a poem signed by a person named Robert Forest, the Jewish News of Northern California reported.

“The ‘religious’ folks who ran the show, didn’t like him [Jesus] stealing their thunder (and putting the ‘sheep’ in the know), so they watched and waited hatching evil schemes unabated, looking to kill the man who brought God’s love, planning to slaughter the holy man they hated,” the poem read. It prompted many complaints from Jews and others, the Jewish paper reported.

On April 14, the Bee’s editor and president, Lauren Gustus, wrote “An apology: Ad with anti-Semitic language is unacceptable.”

In her 10-paragraph item, Gustus wrote that the ad “celebrating Easter included anti-Semitic language. We deeply regret publishing it.”

She said the language was “offensive and unacceptable, a violation of our principles as a news organization and did not meet our standards as a member of your community.”

Gustus said the Bee will make a contribution to Sacramento’s Unity Center, a pro-diversity institution that is housed inside the California Museum, that matches the cost of Frost’s ad. The paper will not accept further ads from Frost, she said, and will be improving its review process for ads to prevent a recurrence.

The post Sacramento daily apologizes for running Easter ad it says was anti-Semitic appeared first on Jewish Telegraphic Agency.

A message from our Publisher & CEO Rachel Fishman Feddersen

I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward’s award-winning, nonprofit journalism during this critical time.

We’ve set a goal to raise $260,000 by December 31. That’s an ambitious goal, but one that will give us the resources we need to invest in the high quality news, opinion, analysis and cultural coverage that isn’t available anywhere else.

If you feel inspired to make an impact, now is the time to give something back. Join us as a member at your most generous level.

—  Rachel Fishman Feddersen, Publisher and CEO

With your support, we’ll be ready for whatever 2025 brings.

Republish This Story

Please read before republishing

We’re happy to make this story available to republish for free, unless it originated with JTA, Haaretz or another publication (as indicated on the article) and as long as you follow our guidelines. You must credit the Forward, retain our pixel and preserve our canonical link in Google search.  See our full guidelines for more information, and this guide for detail about canonical URLs.

To republish, copy the HTML by clicking on the yellow button to the right; it includes our tracking pixel, all paragraph styles and hyperlinks, the author byline and credit to the Forward. It does not include images; to avoid copyright violations, you must add them manually, following our guidelines. Please email us at [email protected], subject line “republish,” with any questions or to let us know what stories you’re picking up.

We don't support Internet Explorer

Please use Chrome, Safari, Firefox, or Edge to view this site.