Jake Gyllenhaal’s Russ & Daughter’s Shirt Collaboration Sells Out In Less Than A Week
(JTA) — It’s gone like lox on a weekend morning.
The tie dyed T-shirt collaboration between Jewish actor Jake Gyllenhaal and the iconic Russ & Daughters appetizing shop to raise money for independent restaurants has sold out in less than a week.
Some customers who ordered the shirt received a message on Monday saying that delivery of their order will be delayed into September because of the high demand. The shirts went on sale last Tuesday.
Gyllenhaal first made waves with the shirt in April when he completed the “shirtless handstand challenge” on TikTok, which is exactly what it sounds like. A few bored celebrities attempted to put on a T-shirt on while in a handstand after being challenged by “Spider Man” actor Tom Holland. Gyllenhaal’s video, in which he says “Don’t forget to support your local businesses,” went viral.
Last week, Russ & Daughters put the shirt for sale online for $40.
“For the next month, 100% of the proceeds will go to the Independent Restaurant Coalition, a non-profit group leading lobbying efforts to save independent restaurants,” Russ & Daughters said on the shirt’s page.
The Independent Restaurant Coalition is a lobby group headed by many chefs and restaurateurs with the mission of securing government relief funds to keep independent restaurants alive through the financial hardships that the COVID-19 pandemic has imposed on the industry.
Russ & Daughters has been a family-owned Jewish appetizing store on the Lower East Side of Manhattan in New York City since opening in 1914.
The post Jake Gyllenhaal’s Russ & Daughter’s shirt collaboration sells out in less than a week appeared first on Jewish Telegraphic Agency.
I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward’s award-winning, nonprofit journalism during this critical time.
Now more than ever, American Jews need independent news they can trust, with reporting driven by truth, not ideology. We serve you, not any ideological agenda.
At a time when other newsrooms are closing or cutting back, the Forward has removed its paywall and invested additional resources to report on the ground from Israel and around the U.S. on the impact of the war, rising antisemitism and the protests on college campuses.
Readers like you make it all possible. Support our work by becoming a Forward Member and connect with our journalism and your community.
Make a gift of any size and become a Forward member today. You’ll support our mission to tell the American Jewish story fully and fairly.
— Rachel Fishman Feddersen, Publisher and CEO
Join our mission to tell the Jewish story fully and fairly.