After filing suit, Ben & Jerry’s now wants to mediate dispute with Unilever over Israeli operations
Two weeks after filing suit, Ben & Jerry’s is trying to negotiate a settlement with its parent company, Unilever, over the conglomerate’s sale of Israeli operations to a company that plans to produce and sell the ice cream brand in the Israeli-occupied West Bank.
In a letter submitted to the U.S. District Court in Manhattan Thursday, an attorney for Ben & Jerry’s said the company has been engaged in talks with Unilever since July 9 in an “attempt to resolve their dispute through expedited formal mediation” instead of litigation.
The proposal was reportedly presented just 20 minutes before a scheduled hearing on the lawsuit Ben & Jerry’s filed on July 5 to block the sale of the Israeli business to a local franchisee, Avi Zinger. The hearing was postponed to allow the two sides to negotiate in hopes of resolving the issue within two weeks.
Unilever announced last month that it had reached an agreement to sell Ben & Jerry’s in Israel to American Quality Products Ltd. a year after the Vermont-based ice cream company declared that it would stop sales in West Bank settlements, saying that selling in occupied territory “is inconsistent with our values.” Supporters of the Boycott, Divestment and Sanctions movement against Israel celebrated the move. But it also set off a backlash against Unilever. At least eight states have since taken steps to halt or withdraw investments in the conglomerate.
In the lawsuit Ben & Jerry’s claimed that Unilever’s “unilateral decision” was made without the consent of the ice cream company’s board of directors and argued that blocking the sale is essential to “preserve the status quo and protect the brand and social integrity Ben & Jerry’s has spent decades building” over human rights concerns.
Unilever has said that “the deal has already closed.”
I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward’s award-winning journalism this Passover.
In this age of misinformation, our work is needed like never before. We report on the news that matters most to American Jews, driven by truth, not ideology.
At a time when newsrooms are closing or cutting back, the Forward has removed its paywall. That means for the first time in our 126-year history, Forward journalism is free to everyone, everywhere. With an ongoing war, rising antisemitism, and a flood of disinformation that may affect the upcoming election, we believe that free and open access to Jewish journalism is imperative.
Readers like you make it all possible. Right now, we’re in the middle of our Passover Pledge Drive and we still need 300 people to step up and make a gift to sustain our trustworthy, independent journalism.
Make a gift of any size and become a Forward member today. You’ll support our mission to tell the American Jewish story fully and fairly.
— Rachel Fishman Feddersen, Publisher and CEO
Join our mission to tell the Jewish story fully and fairly.
Only 300 more gifts needed by April 30