Say L’Chaim at a Walmart
Graphic by Angelie Zaslavsky
Walmart is helping Americans get shickered this high holidays season. The multinational retail corporation will soon be distributing L’Chaim kosher vodka and wines in a number of their stores across the country The Drinks Report announced this week.
The team behind L’Chaim is hoping to target men and women who are between 21 and 55 who “live fun and active lifestyles.” So don’t expect to see this popping up on Shabbat tables at your bubbe’s in Boca. While we can’t vouch for the company’s wines and don’t expect them to be in Wine Spectator anytime soon, they’re helping Americans get their drink on this Rosh Hashanah.
And to that, we’ll say L’Chaim.
It’s our birthday and we’re still celebrating!
We hope you appreciated this article. Before you go, we’d like to ask you to please support the Forward’s independent Jewish news.
This week we celebrate 129 years of the Forward. We’re proud of our origins as a Yiddish print publication serving Jewish immigrants. And we’re just as proud of what we’ve become today: A trusted source of Jewish news and opinion, available digitally to anyone in the world without paywalls or subscriptions.
We’ve helped five generations of American Jews make sense of the news and the world around them — and we aren’t slowing down any time soon.
As a nonprofit newsroom, reader donations make it possible for us to do this work. Support independent, agenda-free Jewish journalism and our board will match your gift in honor of our birthday!
Support our mission to tell the Jewish story fully and fairly.
