Say L’Chaim at a Walmart
Walmart is helping Americans get shickered this high holidays season. The multinational retail corporation will soon be distributing L’Chaim kosher vodka and wines in a number of their stores across the country The Drinks Report announced this week.
The team behind L’Chaim is hoping to target men and women who are between 21 and 55 who “live fun and active lifestyles.” So don’t expect to see this popping up on Shabbat tables at your bubbe’s in Boca. While we can’t vouch for the company’s wines and don’t expect them to be in Wine Spectator anytime soon, they’re helping Americans get their drink on this Rosh Hashanah.
And to that, we’ll say L’Chaim.
A message from our CEO & publisher Rachel Fishman Feddersen
I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward’s award-winning, nonprofit journalism during this critical time.
We’ve set a goal to raise $260,000 by December 31. That’s an ambitious goal, but one that will give us the resources we need to invest in the high quality news, opinion, analysis and cultural coverage that isn’t available anywhere else.
If you feel inspired to make an impact, now is the time to give something back. Join us as a member at your most generous level.
— Rachel Fishman Feddersen, Publisher and CEO