I never once considered the possibility that a chicken soup-flavored potato chip would soothe my soul. Then I journeyed to the fictional land of Ten Acre village, where I discovered to my surprise that this snack was not only appealing to my vegetarian palate but actually quite tasty. And I wasn’t even cheating. The flavored chip is part of a new line of vegan, gluten-free and kosher hand-cooked crisps (as the British call them) and each flavor even comes with its own story.
Over the past couple of years, I’ve seen some wacky-flavored potato chips lining supermarket shelves. Salt and vinegar and BBQ are child’s play – now you can have your cappuccino in chip form if you’d like. But in the U.K., chip companies take wackiness to a whole new level: Meat, cheese and even fish-flavored chips are in abundance in convenience stores.
Ten Acre, out of Manchester, England, is one such company. Partners Jimmy Attias, Tony Goodman and Ronen Derber have created light, delicious chips with bold flavors that can be enjoyed by people with a variety of dietary restrictions. And the names of the flavors are downright hysterical.
When I bit into the company’s “flagship” crisp, How Chick’n Soup Saved the Day, what I tasted seemed to be actual chicken broth, not some kind of fake chicken seasoning. (It turns out to be some pretty remarkable synthetic flavoring.) I then proceeded to devour the rest of the perfectly portioned bag.
Four other flavors are available in the States: When Hickory Got BBQ’D; The Secret of Mr. Salt; The Amazing Adventures of Salt and Vinegar; and The Story of When Mr. Cheesey Met the Onion, which in my opinion is far superior to your standard sour cream and onion.
I may have to hide the rest of the bags from myself so I don’t eat them all in one sitting.
Jean Hanks is the food intern at The Forward. Contact her at email@example.com.