Pumpkin Spice Pops Up In 1947 Yiddish Forverts Pie Recipe
A 1948 advertisement in the Forverts featured a recipe for coconut pumpkin chiffon pie. The full ad is below. Image by Forward Association
By Liza Schoenfein November 23, 2017
I would have sworn that the pumpkin-spice megatrend was started by Starbucks. But I would have been wrong.
In an ad for condensed milk that appeared in the November 17, 1947 issue of the Forverts, alongside a recipe for coconut pumpkin chiffon pie, is ad copy says, “If you like pumpkin spice flavored pie…”
The main copy, translated by Forward archivist Chana Pollack, says the following:
New! Coconut Pumpkin Chiffon Pie
This pie is a multitasker!
If you like pumpkin spice flavored pie and the refreshing taste of coconut cream pie — then you’ll love this wonderful combination of coconut and pumpkin with a ‘chiffon’ lightness. No need to bake on Thanksgiving day! This pie is made the day before and then placed in the ice-box until ready to serve. The flavor deepens the longer it’s chilled, emboldening the pumpkin spice goodness of the filling.
Richer flavor — less cost!
The full ad is below.
Image by Forward Association
Liza Schoenfein is the food editor of the Forward. Contact her at [email protected] or on Twitter @LifeDeathDinner
The Forward is free to read, but it isn’t free to produce
I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward.
Now more than ever, American Jews need independent news they can trust, with reporting driven by truth, not ideology. We serve you, not any ideological agenda.
At a time when other newsrooms are closing or cutting back, the Forward has removed its paywall and invested additional resources to report on the ground from Israel and around the U.S. on the impact of the war, rising antisemitism and polarized discourse.
This is a great time to support independent Jewish journalism you rely on. Make a Passover gift today!
— Rachel Fishman Feddersen, Publisher and CEO
Dive In
Most Popular
- 1
Opinion My Jewish moms group ousted me because I work for J Street. Is this what communal life has come to?
- 2
Fast Forward Suspected arsonist intended to beat Gov. Josh Shapiro with a sledgehammer, investigators say
- 3
Politics Meet America’s potential first Jewish second family: Josh Shapiro, Lori, and their 4 kids
- 4
Fast Forward How Coke’s Passover recipe sparked an antisemitic conspiracy theory
In Case You Missed It
-
Fast Forward Northwestern University defaced by anti-Israel graffiti during passover
-
Fast Forward Eyeing an escape route in the Trump era, these American Jews are moving to Canada
-
Fast Forward US Jewish voting surges in Zionist election, with ballots open through May 4
-
Film & TV In ‘The Rehearsal’ season 2, is Nathan Fielder serious?
-
Shop the Forward Store
100% of profits support our journalism
Republish This Story
Please read before republishing
We’re happy to make this story available to republish for free, unless it originated with JTA, Haaretz or another publication (as indicated on the article) and as long as you follow our guidelines.
You must comply with the following:
- Credit the Forward
- Retain our pixel
- Preserve our canonical link in Google search
- Add a noindex tag in Google search
See our full guidelines for more information, and this guide for detail about canonical URLs.
To republish, copy the HTML by clicking on the yellow button to the right; it includes our tracking pixel, all paragraph styles and hyperlinks, the author byline and credit to the Forward. It does not include images; to avoid copyright violations, you must add them manually, following our guidelines. Please email us at [email protected], subject line “republish,” with any questions or to let us know what stories you’re picking up.