Skip To Content
JEWISH. INDEPENDENT. NONPROFIT.
Food

Einstein Brothers To Start Offering Mac & Cheese Bagel

If you’re in the mood to live fast and die young, and are craving an absolute carb-palooza, and have the sturdy heart of a Russian-Jewish peasant which laughs in the face of threat, you might want to try Einstein Brothers’ new Mac & Cheese bagels.

It’s comfort food on comfort food: The bagel chain Einstein Brothers (incidentally a non-Jewish company committed to co-opting fans of Jewish bagels with an ambiguously Jewish name), are a long-time fan of jumping on the publicity stunt train, as with their cheese shampoo and bacon conditioner, and now with their mac & cheese bagels.

The foodies doing their taste test at Food&Wine concluded that it was a hearty, indulgent party. For $5.95, this is pretty much the most carbs you can get for your buck short of going to McDonald’s. Featuring cheese baked into the actual dough, along with Annie’s organic cheddar macaroni liberally sprinkled on top, along with six more melted cheeses and a slice of cheddar to give you full heart palpitations, this newest variation on a bagel is a volcano waiting to erupt. Cream cheese is also available for spreading on top.

You only live once is the battle cry of a generation. This has never been more true. Eat up.

Shira Feder is a writer for the Forward. You can reach her at [email protected]

Engage

Republish This Story

Please read before republishing

We’re happy to make this story available to republish for free, unless it originated with JTA, Haaretz or another publication (as indicated on the article) and as long as you follow our guidelines. You must credit the Forward, retain our pixel and preserve our canonical link in Google search.  See our full guidelines for more information, and this guide for detail about canonical URLs.

To republish, copy the HTML by clicking on the yellow button to the right; it includes our tracking pixel, all paragraph styles and hyperlinks, the author byline and credit to the Forward. It does not include images; to avoid copyright violations, you must add them manually, following our guidelines. Please email us at [email protected], subject line “republish,” with any questions or to let us know what stories you’re picking up.

We don't support Internet Explorer

Please use Chrome, Safari, Firefox, or Edge to view this site.