Skip To Content
JEWISH. INDEPENDENT. NONPROFIT.

Support the Forward

Funded by readers like you DonateSubscribe
Food

‘Black Seed’ Opens In The Ace Hotel — With Lines Around The Block

If you’d found yourself above 8th Street in Manhattan, and craved one of Black Seed’s near-perfect bagels, you were out of luck – until this week.

Noah Bernamoff’s white-hot artisan-bagel upstart has opened a gleaming new store inside the hip Ace Hotel at 29th and Broadway. It’s the bagelry’s fourth location.

It’s alsoa the first step in a “northward expansion and a bigger footprint” for Black Seed, Bernamoff told the Forward at a press preview. “We’re looking at neighborhoods that are ‘bagel deserts’, where you don’t find other dedicated bagel stores or bakeries,” Bernamoff said. “There’s nothing from here pretty much all the way down to Murray’s in the West Village.”

Diana Daoheung at the new location

Black Seed’s earned a cult-following – lines around the block — for hand-rolled, wood-fired Montreal/New York hybrids with just-right crunch outside and chew inside. They work especially well as sandwiches like a classic lox and cream cheese, creamy egg salad, and “beet lox” with horseradish cream cheese. His recommendation for first-timers or tourists? “I like the classics. Any visitor should try a sesame or everything bagel with cream cheese and lox,” he said.

Bernamoff, who sold his pioneering Mile End deli brand this year, also owns Brooklyn drinkery Grand Army and Otto’s Market, a 70-year-old Germantown, NY grocery he’s rebooted.

Engage

Republish This Story

Please read before republishing

We’re happy to make this story available to republish for free, unless it originated with JTA, Haaretz or another publication (as indicated on the article) and as long as you follow our guidelines. You must credit the Forward, retain our pixel and preserve our canonical link in Google search.  See our full guidelines for more information, and this guide for detail about canonical URLs.

To republish, copy the HTML by clicking on the yellow button to the right; it includes our tracking pixel, all paragraph styles and hyperlinks, the author byline and credit to the Forward. It does not include images; to avoid copyright violations, you must add them manually, following our guidelines. Please email us at [email protected], subject line “republish,” with any questions or to let us know what stories you’re picking up.

We don't support Internet Explorer

Please use Chrome, Safari, Firefox, or Edge to view this site.