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Make Me a Match

Shmuley Boteach is sick of the dating scene. In an article published last week in the Jewish Press, “America’s Rabbi” ranted that Jewish singles place utmost importance on superficial values — such as looks and money — when seeking a lifelong mate. Boteach complains that singles are “immune to love” and go on endless dates, but can’t find a person who meets their standards because they make quick judgments instead of seeking a deeper spiritual connection.

“Only people with the right packaging get noticed, and it’s un-Jewish,” Boteach told The Shmooze. “It’s become so artificial, so shallow.”

In an effort to remedy the situation and help lonesome singles everywhere find their basherts, the host of The Learning Channel network’s show “Shalom in the Home” has launched a dating Web site, Boteach hopes the site will bring a “human aspect” to online dating and allow singles to focus on matters of the heart and spirit, as opposed to appearance and income.

“We’re going to have a team of matchmakers built into the system to help people along,” Boteach said. “I don’t want to have pictures. I think the picture should come later.”

He added, “Look, I don’t know if this is going to be successful, but I know that the system needs to be fixed.”

Look out, JDate!


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