Traditionally, Purim celebrants drink enough alcohol to confuse the Book of Esther’s villain, Haman, with its hero, Mordechai. But this year, two unlikely female characters were confused: Queen Esther and the mermaid depicted in the Starbucks Coffee logo.

“The girl in the Starbucks logo is Queen Esther … the queen of the Jews,” Safwat Higazi, a Muslim cleric from Egypt, recently told Al-Nas TV. “We want Starbucks to be shut down throughout the Arab and Islamic world.”

Higazi isn’t the first spiritual leader to protest the Starbucks logo, which depicts a crowned mermaid.

Forwarding the News

Thoughtful, balanced reporting from the Forward and around the web, bringing you updated news and analysis each day.

Terms(Required)

I agree to the Forward's Terms of Service and Privacy Policy

Email(Required)

In early 2008, the coffee chain resurrected its original 1971 topless brown-split-tailed-mermaid log in conjunction with the introduction of its Park Place Roast blend. Though the mythical creature was more modestly dressed this time around, with her hair covering her chest, a Christian watchdog group, The Resistance, called for a boycott. It “has a naked woman on it with her legs spread like a prostitute,” according to a press release put out by the watchdog group. “It’s extremely poor taste, and the company might as well call themselves Slutbucks.”

Still, the most recent uproar against the iconic lady on Starbucks cups isn’t restricted to her provocative appearance. In January of this year, after the rapper Lowkey spoke out against Starbucks for its support of the Jewish state at an anti-Israel rally in central London, two groups gutted the Starbucks coffee shop opposite the Israeli Embassy. Over in Beirut, “one cup of coffee equals a bullet” was a slogan for anti-Starbucks demonstrators. These protests were fueled by [false rumors] (http://latimesblogs.latimes.com/babylonbeyond/2009/01/one-cup-of-coff.html) citing that the company intended to donate its profits from the two weeks prior to the Israeli army.

Even though the company released a statement saying “it does not support political causes anywhere in the world” and that the two-tailed mermaid based on an old 16th-century Norse woodcut serves to “capture the seafaring tradition of early coffee traders,” rumors continue to circulate.

The Facebook group, “Boycott Starbucks; they fund the illegal occupation in the Middle East” has more than 1,500 members.

The Forward is free to read, but it isn’t free to produce

I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward.

Now more than ever, American Jews need independent news they can trust, with reporting driven by truth, not ideology. We serve you, not any ideological agenda.

At a time when other newsrooms are closing or cutting back, the Forward has removed its paywall and invested additional resources to report on the ground from Israel and around the U.S. on the impact of the war, rising antisemitism and polarized discourse.

Readers like you make it all possible. We’ve started our Passover Fundraising Drive, and we need 1,800 readers like you to step up to support the Forward by April 21. Members of the Forward board are even matching the first 1,000 gifts, up to $70,000.

This is a great time to support independent Jewish journalism, because every dollar goes twice as far.

—  Rachel Fishman Feddersen, Publisher and CEO

2X match on all Passover gifts!

$90 → $180 $180 → $360

$360 → $720

Other amount