Israeli Coffee Chain Expands Into Borat’s Homeland
Graphic by Angelie Zaslavsky
Aroma Espresso Bar, the rapidly expanding Israeli coffee chain — so popular on its home turf that it is credited with putting Starbucks in Israel out of business — announced that it will bring its aromatic coffee, pastries and sandwiches to Borat’s homeland: Kazakhstan. The chain, which has already spent $7 million expanding to the America, Canada and Cyprus, will also add two shops in Kiev and a bakery in the Ukraine.
Very nice!
This is a moment of great uncertainty. Here’s what you can do about it.
We hope you appreciated this article. Before you go, we’d like to ask you to please support the Forward’s independent Jewish news this Passover. All donations are being matched by the Forward Board - up to $100,000.
This is a moment of great uncertainty for the news media, for the Jewish people, and for our sacred democracy. It is a time of confusion and declining trust in public institutions. An era in which we need humans to report facts, conduct investigations that hold power to account, tell stories that matter and share honest discourse on all that divides us.
With no paywall or subscriptions, the Forward is entirely supported by readers like you. Every dollar you give this Passover is invested in the future of the Forward — and telling the American Jewish story fully and fairly.
The Forward doesn’t rely on funding from institutions like governments or your local Jewish federation. There are thousands of readers like you who give us $18 or $36 or $100 each month or year.
Support our mission to tell the Jewish story fully and fairly.
