Life

Israeli Coffee Chain Expands Into Borat’s Homeland

By Devra Ferst May 19, 2009

Aroma Espresso Bar, the rapidly expanding Israeli coffee chain — so popular on its home turf that it is credited with putting Starbucks in Israel out of business — announced that it will bring its aromatic coffee, pastries and sandwiches to Borat’s homeland: Kazakhstan. The chain, which has already spent $7 million expanding to the America, Canada and Cyprus, will also add two shops in Kiev and a bakery in the Ukraine.

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Israeli Coffee Chain Expands Into Borat’s Homeland