Israeli Coffee Chain Expands Into Borat’s Homeland
Aroma Espresso Bar, the rapidly expanding Israeli coffee chain — so popular on its home turf that it is credited with putting Starbucks in Israel out of business — announced that it will bring its aromatic coffee, pastries and sandwiches to Borat’s homeland: Kazakhstan. The chain, which has already spent $7 million expanding to the America, Canada and Cyprus, will also add two shops in Kiev and a bakery in the Ukraine.
Very nice!
A message from our Publisher & CEO Rachel Fishman Feddersen
I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward’s award-winning, nonprofit journalism during this critical time.
We’ve set a goal to raise $260,000 by December 31. That’s an ambitious goal, but one that will give us the resources we need to invest in the high quality news, opinion, analysis and cultural coverage that isn’t available anywhere else.
If you feel inspired to make an impact, now is the time to give something back. Join us as a member at your most generous level.
— Rachel Fishman Feddersen, Publisher and CEO