Skip To Content
JEWISH. INDEPENDENT. NONPROFIT.
Life

Rosh Hashanah, Times Square Style

With Rosh Hashanah preparations in full swing, do New Yorkers really need a last minute reminder that the High Holy Days are nearly upon us?

Just in case, the Koshercart is likely to do the job. A 7 feet wide, 16 feet long and 14 feet tall motorized shopping cart bearing apples and honey, the Koshercart is a promotional — ahem — vehicle for the online grocer kosher.com. It has been storming Manhattan streets this week around Rockefeller Center and Times Square, handing out sweet treats, recipes and coupons and drumming up some holiday spirit (along with a good case of cart-envy) among passers by.

On a more introspective note, the PR Newswire electronic billboard in Times Square will be displaying 10 soul-searching questions during the days between Rosh Hashanah and Yom Kippur. The 10Q project is the brainchild of British playwright Nicola Behrman and New Yorker writer Ben Greenman, and is an offshoot of REBOOT, an organization that promotes Jewish culture and spirituality. In addition to pondering the questions during their lunch breaks, New Yorkers are invited to submit their answers online, and receive them back via e-mail one year later. Talk about a timely reminder.

A message from our Publisher & CEO Rachel Fishman Feddersen

I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward’s award-winning, nonprofit journalism during this critical time.

We’ve set a goal to raise $260,000 by December 31. That’s an ambitious goal, but one that will give us the resources we need to invest in the high quality news, opinion, analysis and cultural coverage that isn’t available anywhere else.

If you feel inspired to make an impact, now is the time to give something back. Join us as a member at your most generous level.

—  Rachel Fishman Feddersen, Publisher and CEO

With your support, we’ll be ready for whatever 2025 brings.

Republish This Story

Please read before republishing

We’re happy to make this story available to republish for free, unless it originated with JTA, Haaretz or another publication (as indicated on the article) and as long as you follow our guidelines. You must credit the Forward, retain our pixel and preserve our canonical link in Google search.  See our full guidelines for more information, and this guide for detail about canonical URLs.

To republish, copy the HTML by clicking on the yellow button to the right; it includes our tracking pixel, all paragraph styles and hyperlinks, the author byline and credit to the Forward. It does not include images; to avoid copyright violations, you must add them manually, following our guidelines. Please email us at [email protected], subject line “republish,” with any questions or to let us know what stories you’re picking up.

We don't support Internet Explorer

Please use Chrome, Safari, Firefox, or Edge to view this site.