Jeffrey Goldberg, Walmart and The Atlantic by the Forward

Jeffrey Goldberg, Walmart and The Atlantic

Image by

Dear Jeffrey Goldberg:

You recently wrote a piece for Bloomberg in which you call Crystal Bridges, the new museum built by Walmart heiress Alice Walton, a moral blight. Your column notes that “many of the paintings in Crystal Bridges hang in eloquent rebuke to the values of the company that has made the Waltons so very wealthy.”

Among these paintings is Norman Rockwell’s “Rosie the Riveter,” which, you report, is described at the museum as a “transcendent symbol” of the “capabilities, strength and determination” of American women.

You write:

I am writing to remind you that The Atlantic magazine, where you are a staff writer, has not been entirely hospitable to women either.

At the beginning of the year I counted the number of women featured in the table of contents of The Atlantic during 2010 and found that they made up only 27% of the bylines. Just now I did a rough tally of the number of men and women in your table of contents over 2011 and found 129 men and 34 women — that brings us to down to about 21%. Also, The Atlantic lists seven male columnists and only one female columnist on its website.

Following my bylines post Jessica Olien wrote on Slate’s Double X blog about her time interning at The Atlantic. She said that while she wouldn’t call what she experienced overt sexism, she did notice that the male interns received more encouragement and mentoring than the female ones.

I understand that this charge is anecdotal, and lacks the punch of say the class-action discrimination lawsuit filed against Walmart on behalf of 1.5 million female workers. But still, as your byline count and columnist rosters shows, something is up at your workplace, too.

After my initial Sisterhood post on the byline gender gap I contacted editors from all the publications I wrote about: The New Yorker, Harper’s, The New Republic, The New York Review of Books and The Atlantic. I got official responses from all of them — with the exception of The Atlantic.

But now that I see that you have been exploring the chasm between Walmart’s apparent values and their business practices, I was wondering if you would be willing to do the same at The Atlantic.

As I wrote to your magazine a year ago, I am not seeking an apology or a confession, but rather an explanation from those on the inside.

I look forward to your response.


Elissa Strauss

Elissa Strauss

Elissa Strauss has written for the Forward over a number of years. She is a regular contributor to CNN, whose work has been published in a number of publications including The New York Times, Glamour, ELLE, and Longreads.

Jeffrey Goldberg, Walmart and The Atlantic

Your Comments

The Forward welcomes reader comments in order to promote thoughtful discussion on issues of importance to the Jewish community. All readers can browse the comments, and all Forward subscribers can add to the conversation. In the interest of maintaining a civil forum, The Forward requires that all commenters be appropriately respectful toward our writers, other commenters and the subjects of the articles. Vigorous debate and reasoned critique are welcome; name-calling and personal invective are not and will be deleted. Egregious commenters or repeat offenders will be banned from commenting. While we generally do not seek to edit or actively moderate comments, our spam filter prevents most links and certain key words from being posted and the Forward reserves the right to remove comments for any reason.

Recommend this article

Jeffrey Goldberg, Walmart and The Atlantic

Thank you!

This article has been sent!