How Madonna Defines the Third Wave
Madonna performs at the Super Bowl. Image by Getty Images
By Elissa Strauss February 28, 2012
At a dinner party recently, a British journalist asked me to quickly define the difference between second- and third-wave feminism. I stumbled a bit, muttering about diversity and post-modernism and something about sexuality. But now I realize I should have just told him that the difference is Madonna.
To second-wavers, Madonna is all wrong. She is guilty of trading on her sexuality and has resisted what is known as “aging gracefully” at all costs. No, no Madonna wants to be a girl, a hot girl — as Elana Stozkman notes in her recent critique of the icon — something she proudly declares in hot pants and a crop-top in her new video.
To third-wavers, Madonna is a revolutionary pop star who taught us that we could be sexy and strong. She is a woman whose every move is guided by her own boundless ambition, and ultimately longs only to satisfy herself.
Growing up with Madonna in the 1980s, I could tell from as early as age six that her dancing and performance style was too muscular, too robust to be merely for the entertainment of the opposite sex. No, the Madonna I loved and imitated was all about celebration of self, about being the protagonist in your own story. The world was hers for the taking, and a little thing like being a so-so singer and dancer was not going to get in the way of her pursuit of fame and recognition. Also, she looked like she was having a lot of fun.
Madonna defended herself against second-wave ideas in an 1990 interview during which she defends her semi-pornographic “Justify My Love” video, which MTV had banned.
I may be dressing like the typical bimbo, whatever, but I’m in charge. You know. I’m in charge of my fantasies. I put myself in these situations with men, you know, and … people don’t think of me as a person who’s not in charge of my career or my life, okay. And isn’t that what feminism is all about, you know, equality for men and women? And aren’t I in charge of my life, doing the things I want to do? Making my own decisions?
You can watch the whole “Nightline” interview here.
Over the last 30 years, Madonna always maintained some relevance for me, which probably has more to do with her uncanny pop culture prescience than my undying loyalty. She’s done everything including country western, Latin, Eastern mystic, disco revival, urban and, well, Jewish. Oh, and for us members of the tribe her name is Esther, thank you.
I was with Madonna through all of these phases, the erotic “Bedtime Stories,” the mystical “Ray of Light,” the cynical “American Life,” and the escapist “Confessions on a Dance Floor.” Really, decades later there was only one moment when, for me, she missed a beat.
This moment was when, in 2008, she revealed an all new … face. Now, now, I am hardly one to argue against plastic surgery. That stuff has a time and place, and I know many satisfied customers. But Madonna had it in her to be a game-changer, to fully revolutionize what we think when we think wrinkles. And for a long time I couldn’t get past the idea that she blew it.
I continued to feel iffy about her radical transformation until the recent Super Bowl performance. I watched it in the Miami airport with my sister who, 10 seconds in, blurted out, “that is like mom up there!”
I paused to cringe, but I couldn’t. The performance was great, and she looked amazing. She wasn’t trying to out-sing Beyonce, out-quirk Katy Perry or out-Gaga Lady Gaga. Instead, it was a charmingly sloppy mix of cheerleaders, gladiators and her most danceable tunes. And there is no denying the fact that she looked very much in control of the whole thing.
In a recent Guardian essay, Naomi Wolf defended Madge against the harsh criticism she is receiving for “W.E.,” a film Madonna co-wrote and directed.
Madonna’s refusal to be less powerful, less entitled, less desiring and less not-ordinary, is always going to bring out the haters, whether she is playing with sacred iconography or just pissing people off. But I would say that this ongoing hostility is just the proof she should need that she is having the right effect on the collective female psyche.
I think a lot of the Madonna-hating comes from our reliance on this narrative that the desire for youth, beauty and fame is inevitably destructive. We are more comfortable with stories like Marilyn Monroe’s or, now, Demi Moore’s — women who succumbed to the unfair pressures on women — than we are with women like Madonna, who friggin’ deal with it.
The problem with our preoccupation on the perils of the pursuit of beauty and fame is that it can sometimes only serve to bolster ideas about feminine weakness instead of actually protecting women. Yes the pressures to be thin, beautiful and young are out there. Yes, fame and ambition can be a bitch. But you know what? A lot women can handle it. These are the women we need to be paying more attention to.
I loved the part in “The Office” actor and writer Mindy Kaling’s new book when she calls dieting fun. Finally! A woman who can admit to engaging in a little casual weight loss without turning into an after-school special. Like Madonna, Kaling is tough enough to have her cake and eat it, or, well, not eat, it, too. These are the women I love. These are my third-wave heroes.
A message from our CEO & publisher Rachel Fishman Feddersen
I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward’s award-winning, nonprofit journalism during this critical time.
We’ve set a goal to raise $260,000 by December 31. That’s an ambitious goal, but one that will give us the resources we need to invest in the high quality news, opinion, analysis and cultural coverage that isn’t available anywhere else.
If you feel inspired to make an impact, now is the time to give something back. Join us as a member at your most generous level.
— Rachel Fishman Feddersen, Publisher and CEO
