Skip To Content

Support the Forward

Funded by readers like you DonateSubscribe

Sara Netanyahu’s Jackie O Moment

Screenshot vis Youtube

In one of the most entertaining campaign video so far, Sara Netanyahu channels Jackie Kennedy and takes the Israeli public on a (virtual) tour of the prime minister’s residence. Set to a soundtrack that includes Justin Timberlake’s “Cry Me a River” and the House of Cards credits theme, Sara leads TV home makeover star Moshik Galamin around her Jerusalem home making sure to point out the fraying rugs, peeling paint, jammed windows and even a bouquet of dead flowers. “This looks like the kitchen of a Romanian orphanage from 1954!” Galamin exclaims upon seeing the dated kitchen.

This not-so-subtle pr stunt comes the same week a state comptroller report on the Netanyahus’ excessive spending is set to be released. This is not the first time the prime minister has been accused of a too lavish lifestyle — perhaps most famously Bibi’s NIS 10,000 annual pistachio ice cream budget. (This video is quick to point out that Bibi’s favorite food is actually the everyday schnitzel.)

The video is also an attempt to soften the image of Sara Netanyahu, who the Israeli media has always taken great joys in demonizing.


  • Events

    Haart to Haart


    Dec 7, 2022

    7 pm ET · 

    A conversation with Julia Haart and her son Shlomo, stars of Netflix's 'My Unorthodox Life,' about the new season and much more.

Republish This Story

Please read before republishing

We’re happy to make this story available to republish for free, unless it originated with JTA, Haaretz or another publication (as indicated on the article) and as long as you follow our guidelines. You must credit the Forward, retain our pixel and preserve our canonical link in Google search.  See our full guidelines for more information, and this guide for detail about canonical URLs.

To republish, copy the HTML by clicking on the yellow button to the right; it includes our tracking pixel, all paragraph styles and hyperlinks, the author byline and credit to the Forward. It does not include images; to avoid copyright violations, you must add them manually, following our guidelines. Please email us at [email protected], subject line “republish,” with any questions or to let us know what stories you’re picking up.

We don't support Internet Explorer

Please use Chrome, Safari, Firefox, or Edge to view this site.