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Is Yair Lapid’s Honeymoon Over?

The Israeli election in January was widely lauded as a testament to the revival of Israel centrism. Coming out of nowhere the brand new Yesh Atid party won 19 seats — almost a sixth of the Knesset’s mandates. Is this revival now over?

A poll just conducted for the Globes financial newspaper found that if elections were held now, Yesh Atid would poll at just 12 seats, down by 7.

The two main parties to the right of Yesh Atid have, between them, increased their support by the equivalent of 6 seats, which would appear to indicate that Yesh Atid voters have shifted their support rightwards. Yesh Atid’s loss is the gain of Likud and the religious-Zionist Bayit Hayehudi.

But how much is this shift about ideology, and how much is it about the honeymoon period of celebrity-turned politician Yair Lapid ending, hitting Yesh Atid support hard? Has the ideological direction of Israel changed, or have Israelis just lost their love of Lapid and looked around at which other parties are options for their support?

And if the shift is ideological, is it as simple as it seems? With the Likud-led government participating in peace talks with the Palestinians, many Yesh Atid voters may have turned to Likud but remained avowedly centrist on the peace process. Their logic most likely goes: why support a centrist party when the stronger Likud party is following the centrist policy of negotiating?

Prime Minister Benjamin Netanyahu went a long time to neutralizing Lapid’s appeal on social issues, which had been strong, by cornering him in to the role of Finance Minister. Now he could be stealing his thunder as a centrist.

The Knesset returns to work this week after a long summer break. Whether Yesh Atid’s woes stem from personality factors or Likud bursting its bubble, if is to survive as an electoral force, it desperately needs to prove its relevance.

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