Skip To Content
JEWISH. INDEPENDENT. NONPROFIT.
The Schmooze

The Berenstain Bears Get Biblical

We’d always assumed the Berenstain Bears — the cuddly, anthropomorphic ursine stars of bestselling kids books — were sort of Jewish. Maybe it was the name, given by series creators Stan and Jan Berenstain, whose kids now keep the franchise going. There’s even been serious investigation of the Semitic-bear issue on web sites like Jew or Not Jew.

Alas, The New Yorker’s Book Bench blog pops that balloon. While the blog reports that (Jewish) Stan and (Episcopalian) Jan “resisted religious elements in their books for children,” son Mike is taking the series in a decidedly goyish direction. Indeed, Berenstain the younger has launched a new series of Berenstain tales as part of the “Living Lights” series published by Zonderkidz, a division of Zondervan, a Christian publisher based in Michigan.

“Over the years, my parents and I often heard from Christian families how much they appreciate the values-based themes of our books,” Mike Berenstain told Christian Book Previews, according to the New Yorker. “By dealing with religion through the fun and laughter of the Berenstain Bears, we hope to nurture these families in their goal of raising children secure in their faith.” The result: “The steadying influence of trusty humanist values and good cheer” in the books has been replaced by a decidedly Christian, Bible-quoting worldview. “I’m faced with the unthinkable: Would these once agnostic Reagan-era bear creatures now vote Tea Party in the next election?” asked writer Ian Crouch.

A reader claiming to be Mike Berenstain responded with an online comment that the books “are not about politics or do they espouse a social agenda. My own Christian faith naturally informs the series.”

The Jewish bear question isn’t just academic. More than 250,000,000 copies of Berenstain books have been sold; a Berenstain Bears app is currently the top-selling at the iPhone App Store, the New Yorker reports.

I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward’s award-winning, nonprofit journalism during this critical time.

Now more than ever, American Jews need independent news they can trust, with reporting driven by truth, not ideology. We serve you, not any ideological agenda.

At a time when other newsrooms are closing or cutting back, the Forward has removed its paywall and invested additional resources to report on the ground from Israel and around the U.S. on the impact of the war, rising antisemitism and the protests on college campuses.

Readers like you make it all possible. Support our work by becoming a Forward Member and connect with our journalism and your community.

Make a gift of any size and become a Forward member today. You’ll support our mission to tell the American Jewish story fully and fairly. 

— Rachel Fishman Feddersen, Publisher and CEO

Join our mission to tell the Jewish story fully and fairly.

Republish This Story

Please read before republishing

We’re happy to make this story available to republish for free, unless it originated with JTA, Haaretz or another publication (as indicated on the article) and as long as you follow our guidelines. You must credit the Forward, retain our pixel and preserve our canonical link in Google search.  See our full guidelines for more information, and this guide for detail about canonical URLs.

To republish, copy the HTML by clicking on the yellow button to the right; it includes our tracking pixel, all paragraph styles and hyperlinks, the author byline and credit to the Forward. It does not include images; to avoid copyright violations, you must add them manually, following our guidelines. Please email us at editorial@forward.com, subject line “republish,” with any questions or to let us know what stories you’re picking up.

We don't support Internet Explorer

Please use Chrome, Safari, Firefox, or Edge to view this site.

Exit mobile version