Will Cosmo Mag Get Un-Sexy for New Middle East Edition?
Graphic by Angelie Zaslavsky
Whether they’re Arab or Jewish, women in the Middle East will soon have one more thing in common: access to Cosmopolitan magazine.
Hearst Magazines announced Wednesday that it is launching an Arab-world version of Cosmo, which will join 60 other editions selling in 100 countries. Despite headlines like one on MediaBistro.com that announced, “Cosmopolitan to Roll Out Middle East Edition in March,” the new magazine will not be the first Cosmo in the region. Israel already prints a Hebrew version, which in December featured singer Katy Perry on its cover and informed readers about what types of men are attracted to certain perfumes. (It also provided them with “3 Reasons to Be Happy You’re Bootylicious.”)
The announcement of the Arab-world edition quickly sparked speculation about how the sex-obsessed magazine might be edited to meet the region’s cultural sensibilities. “Judging by the U.S. version of the Web site, the Cosmo formula will probably need a bit of tweaking to land well in the region,” noted the New York Times’ Media Decoder blog, citing an article entitled “A Girl’s Guide to Oral Sex” as a potentially problematic topic.
At least initially, the potential for outrage will be limited: Cosmo will print its Arab-world edition in English, and will restrict its initial print run to 15,000 copies.
This is a moment of great uncertainty. Here’s what you can do about it.
We hope you appreciated this article. Before you go, we’d like to ask you to please support the Forward’s independent Jewish news this Passover. All donations are being matched by the Forward Board - up to $100,000.
This is a moment of great uncertainty for the news media, for the Jewish people, and for our sacred democracy. It is a time of confusion and declining trust in public institutions. An era in which we need humans to report facts, conduct investigations that hold power to account, tell stories that matter and share honest discourse on all that divides us.
With no paywall or subscriptions, the Forward is entirely supported by readers like you. Every dollar you give this Passover is invested in the future of the Forward — and telling the American Jewish story fully and fairly.
The Forward doesn’t rely on funding from institutions like governments or your local Jewish federation. There are thousands of readers like you who give us $18 or $36 or $100 each month or year.
Support our mission to tell the Jewish story fully and fairly.
