Skip To Content
JEWISH. INDEPENDENT. NONPROFIT.
Make a matched gift and support Jewish journalism. DONATE NOW
The Schmooze

Beware of Viagra-Spiked Coffee

Watch out, Israeli customers: That coffee you bought may be a lot stronger than you think!

Israel’s Health Ministry is warning people that products like “Magic Power Coffee” contain counterfeit Viagra. This powdered instant coffee drink, as well as others, are touted by marketers as natural alternatives to the erectile dysfunction drug. However, lab tests performed by the Health Ministry discovered that they actually contained the same chemical substance that is found in Viagra.

Viagra is a controlled substance in Israel, and may only be obtained by a doctor’s prescription. Channel 2 News reports that the company marketing “Magic Power Coffee” lists on its website the product’s active ingredients — but that the Viagra-like substance is not mentioned. Furthermore, the website claims that the use of the product is authorized by the Health Ministry.

Back in 2010, the Food and Drug Administration put out an alert about “Magic Power Coffee.” It warned “consumers not to buy or use Magic Power Coffee after it was found to contain undeclared hydroxythiohomosildenafil, which is an unauthorized substance similar to sildenafil and may pose similar health risks. Sildenafil is a prescription drug used to treat erectile dysfunction and should only be taken under the supervision of a health care practitioner.”

Looks like Israelis will still be able to use coffee as a stimulant — just not this particular brand…and not for this particular purpose.

This is a moment of great uncertainty. Here’s what you can do about it.

We hope you appreciated this article. Before you go, we’d like to ask you to please support the Forward’s independent Jewish news. All donations are still being matched by the Forward Board - up to $100,000 until April 24.

This is a moment of great uncertainty for the news media, for the Jewish people, and for our sacred democracy. It is a time of confusion and declining trust in public institutions. An era in which we need humans to report facts, conduct investigations that hold power to account, tell stories that matter and share honest discourse on all that divides us.

With no paywall or subscriptions, the Forward is entirely supported by readers like you. Every dollar you give is invested in the future of the Forward — and telling the American Jewish story fully and fairly.

The Forward doesn’t rely on funding from institutions like governments or your local Jewish federation. There are thousands of readers like you who give us $18 or $36 or $100 each month or year.

Support our mission to tell the Jewish story fully and fairly.

Republish This Story

Please read before republishing

We’re happy to make this story available to republish for free, unless it originated with JTA, Haaretz or another publication (as indicated on the article) and as long as you follow our guidelines.
You must comply with the following:

  • Credit the Forward
  • Retain our pixel
  • Preserve our canonical link in Google search
  • Add a noindex tag in Google search

See our full guidelines for more information, and this guide for detail about canonical URLs.

To republish, copy the HTML by clicking on the yellow button to the right; it includes our tracking pixel, all paragraph styles and hyperlinks, the author byline and credit to the Forward. It does not include images; to avoid copyright violations, you must add them manually, following our guidelines. Please email us at [email protected], subject line “republish,” with any questions or to let us know what stories you’re picking up.

We don't support Internet Explorer

Please use Chrome, Safari, Firefox, or Edge to view this site.