Is Pregnant Bar Refaeli in a Bikini Too Hot for Israeli TV?

Image by YouTube

By Maia Efrem May 2, 2016

It seems Bar Refaeli’s new swimwear line is just too risqué for Israeli television.

The Second Authority for Television and Radio, which controls Israeli TV and radio advertisement, deemed Refaeli’s new ad campaign for her swimsuit line with Hoodies to be too racy and inappropriate for broadcast. The authority has ordered the company to make cuts and edits, especially the closeup shots of Refaeli’s derriere and the scenes where she appears to be nude.

The Jerusalem Post reports that once those edits are made, the ad will still only air after 10 p.m. to avoid exposure to young children.

Hoodies responded to the censorship, saying the commercial was filmed in a “fun, summery atmosphere” with the blonde beauty when Refaeli, 30, was three months pregnant, and that they “regret that the Second Authority found that it hurt the public’s feelings.”

Coming soon… A baby ? & My swimwear collection BAR for @hoodiesil

A photo posted by Bar Refaeli (@barrefaeli) on Apr 8, 2016 at 6:27am PDT

This is not the first time a Hoodies and Refaeli collaboration has resulted in controversy. A 2014 ad imagined the model in bed with Red Orbach, a mustachioed purple muppet. That ad was also only broadcast after 10 p.m. as per the The Second Authority regulations.

Image by YouTube

Maia Efrem is the former research editor and assistant to the editor and was also responsible for the Forward’s annual Salary Survey. Previously she served as the editor of Blognik Beat, a blog written by students who emigrated from or have ties to the Former Soviet Union. Maia is a graduate of Hunter College and Columbia University’s Graduate School of Journalism.