Gloria Steinem, wearing ‘In the Clear’ Image by Courtesy of Anna Fleis

“I never wear lipstick,” Gloria Steinem told Vogue. “But I can support a lip balm.”

Steinem is a human rights icon, a celebrated writer, and a living hero of history. She also happens to be a paragon of gorgeous style. What’s a girl to do?

In Steinem’s case, the answer is a genius workaround — she partnered with Lipstick Lobby to create a sheer, chicly-packaged balm for which 100% of profits will go to a non-profit organization that helps incarcerated and formerly incarcerated women. “In the Clear,” the vitamin E-based nourishing lip treatment Steinem developed with social-justice beauty company Lipstick Lobby, will retail for $19. All of the net profits from “In The Clear” will go to the UnPrison Project — a non-profit created by Deborah Jiang-Stein which works to provide incarcerated women — particularly mothers — with the skills and empowerment they will need for life after prison and to avoid re-incarceration. The program, which teaches skills like literacy and career-preparedness, has reached over 20,000 women in US prisons. That’s 10% of all women in American prisons.

Forwarding the News

Thoughtful, balanced reporting from the Forward and around the web, bringing you updated news and analysis each day.

Terms(Required)

I agree to the Forward's Terms of Service and Privacy Policy

Email(Required)

“Corporations are making money from prisons that charge as much per prisoner as it would take to send a student to Harvard, even though these offenses are minor,” Steinem told Vogue, calling the US prison system a “scandal and shame.”

But there’s no shame in marrying retail therapy and justice work — unlike when other companies offer a tiny fraction of sale profits to a cause, Lipstick Lobby really will give all net profits directly to the UnPrison Project. Like Gloria says: that’s a lip balm we can support.

Jenny Singer is the deputy lifestyle editor for the Forward. You can reach her at [email protected] or on Twitter @jeanvaljenny

The Forward is free to read, but it isn’t free to produce

I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward.

Now more than ever, American Jews need independent news they can trust, with reporting driven by truth, not ideology. We serve you, not any ideological agenda.

At a time when other newsrooms are closing or cutting back, the Forward has removed its paywall and invested additional resources to report on the ground from Israel and around the U.S. on the impact of the war, rising antisemitism and polarized discourse.

Readers like you make it all possible. We’re in the middle of our Passover Fundraising Drive, and we have a very ambitious goal of $127,000 by April 21.

This is a great time to support independent Jewish journalism you rely on. Make a Passover gift today!

—  Rachel Fishman Feddersen, Publisher and CEO

Make a Passover Gift Today!

$90 $180

$360

Other amount