Welcome to the Forward’s coverage of advertising, marketing, and Jewish consumer culture.
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News Jewish words of wisdom are popping up on billboards around Los Angeles. Just don’t look them up.
The Federation elected to suit the audience rather than stick to the book
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Culture ‘Mazel tov on assimilating:’ The strange, rich history of Rosh Hashanah advertisements
In the postwar years, as the American Jewish community underwent dramatic changes, Rosh Hashanah greetings became a surprising marketing trend
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Culture Manischewitz isn’t just for your bubbe anymore
With spoof products such as gefilte fish hot dogs and hash brownie macaroons, Manischewitz is taking Twitter by storm
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Culture JewBelong’s billboards are everywhere. But who are they and what are they selling?
The hot pink anti-antisemitism billboards have drawn accolades and criticism alike for their strident and irreverent tone — and their politics.
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Food Pumpkin Spice Pops Up In 1947 Yiddish Forverts Pie Recipe
I would have sworn that the pumpkin-spice megatrend was started by Starbucks. But I would have been wrong. In an ad for condensed milk that appeared in the November 17, 1947 issue of the Forverts, alongside a recipe for coconut pumpkin chiffon pie, is ad copy says, “If you like pumpkin spice flavored pie…” The…
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Fast Forward Is The NRA’s New Ad Anti-Semitic?
A prominent activist has called the NRA’s new ad “an open call to violence to protect white supremacy,” and the organizers of the Women’s March have demanded that the NRA apologize for it. But is it anti-Semitic? In the ad, NRA spokeswomen Dana Loesch details how “They use their media to assassinate real news,” “they”…
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Opinion Why The Forward Accepted An Ad From Jewish Voice for Peace
Dear Forward Reader: We recently published an advertisement from Jewish Voice for Peace in the June 2 print edition of the Forward. The ad gave us pause. It quotes Marwan Barghouti as “Leader of the Palestinian Hunger Strike,” but doesn’t say why he’s in jail. Barghouti was convicted of the murders of five Israeli civilians….
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Culture Why That Catastrophic Pepsi Ad Was Actually A Resounding Success
Pepsi recently announced that it has pulled their Kendall Jenner advertisement (it was just as much an advertisement for her as it was for Pepsi) and have issued an apology, stating “Pepsi was trying to project a global message of unity, peace and understanding. Clearly we missed the mark, and we apologize. We did not…
Most Popular
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Forverts in English A Yiddish word I never expected to see on a license plate
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News A ‘quite religious’ anti-Zionist: Meet the Jewish Columbia student who wrangled the college newspaper’s opinion page
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News ‘No one’s allowed to talk to me’: At UW-Madison, trying — and failing — to talk about Israel
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Culture Viral list classifies authors as Zionist, urging people not to read their work
In Case You Missed It
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Opinion I was expelled from Columbia for my activism in ’68. Here’s what student activists need to focus on next
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Fast Forward EXCLUSIVE: NYC mayor’s top Jewish adviser to depart City Hall
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Yiddish קען אַ קאַוואַליר זײַן צו גוט?Can a suitor be too perfect?
ער איז געווען שיין, גוטהאַרציק און געהאַט אַ הויז אַ פּאַלאַץ. פֿאַר וואָס זשע האָב איך זיך געקווענקלט?
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Culture He’s named after his grandfather Alfred Dreyfus (not that one)