This is the Forward’s coverage of advertising, marketing, and Jewish consumer culture.
Advertising
The Latest
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The Schmooze JDaters, Are You Ready to ‘Get Chosen’?
Are you ready to “Get Chosen?” That’s what JDate is asking in its new ad campaign, which made its grand debut in New York City’s Times Square on Thursday. The ads come to you courtesy of Terri & Sandy Solution, a New York-based advertising firm, who created the campaign based on Jewish humor and culture….
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The Schmooze 6 Lessons From This Year’s Jewish Super Bowl Ads
Well, the Super Bowl has come and gone. It’s time for the take-away: The Broncos really need a hug. Bruno Mars was meh. This was possibly the most Jewish Super Bowl of all time. If the whole SodaStream/Scarlett Johansson debate, and the availability of a game-time knish (for a whopping $6, mind you) didn’t tip…
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The Schmooze 6 Most Jewish Super Bowl Ads
Everyone is talking about Scarlett Johansson’s upcoming Super Bowl ad for SodaStream. FOX has already nixed the original version, though not because of any political concerns — apparently it’s a big no-no to make fun of Coke and Pepsi. But what about the other Jews who have carved their spot in the Super Bowl ad…
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Opinion Obamacare ‘Pajama Boy’ Controversy Wrapped in Anti-Semitism
Surely the silliest kerfluffle of a political year that contained much silliness was the recent conservative hand-wringing over “Pajama Boy.” Pajama Boy, you will be forgiven for not knowing, was the star of a recent ad — one among many — by “Organizing for Action” (formerly Obama for America) designed to get people to register…
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Fast Forward ‘Racist’ Likud Campaign Ads Banned By Central Election Committee
The Central Election Committee on Thursday banned campaign ads used by Likud candidates in the Carmiel and Tel Aviv municipal elections, saying they were racist and offensive. Central Election Committee Chairman Supreme Court Justice Salim Joubran ordered the candidates to stop the campaigns immediately, deeming them “racist and almost certain to hurt the feelings of…
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Fast Forward ‘Gay’ Puppets in Israel Ad Campaign Spark Debate
The goal was merely to promote clean energy in Israel — but television ads starring a pair of male puppets called “plug” and “socket” have instead unleashed a debate about gay pride. The puppets, named Sheka and Teka in Hebrew, have appeared in ads for the state-owned Israel Electric Corp. for more than a decade….
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The Schmooze Mercedes Angry at Hitler Run-Over Video
Mercedes is less than pleased with a student-filmed phony advertisement depicting a young Hitler getting run over by a C-Class luxury sedan. The video, filmed and released by German film school students for a competition sponsored in part by Mercedes-Benz, shows the car meandering around an Austrian village — Hitler’s hometown. We see the car…
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The Schmooze Jewish Girls Seek Boys in Epic Jewish Craiglist Ad
It seems you can find anything on Craigslist — even a nice Jewish boy. With pointed questions touching on important issues like summer camp, matzo ball soup, bar mitzvah themes and Seth Cohen, these ladies clearly know what they’re doing (and they make a mean brisket!). Gentlemen, the floor is yours. For the original ad,…
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