6 Lessons From This Year’s Jewish Super Bowl Ads

Graphic by Angelie Zaslavsky
Well, the Super Bowl has come and gone. It’s time for the take-away: The Broncos really need a hug. Bruno Mars was meh. This was possibly the most Jewish Super Bowl of all time.
If the whole SodaStream/Scarlett Johansson debate, and the availability of a game-time knish (for a whopping $6, mind you) didn’t tip you off, all you had to do was follow the ads. Here are some of the lessons we learned from some of our top Jews this year:
1. Bob Dylan wants you to buy American.
2. Bob Dylan wants you to buy Chobani. (Also, Mandy Patinkin voice-over!)
3. David Beckham looks good in H&M (and undies).
4. People in a beautiful, inclusive Coca-Cola America wear kippahs!
5. What Jerry and George were actually up to at Tom’s Restaurant.
6. James Franco has a new talent: car salesman.
Why I became the Forward’s editor-in-chief
You are surely a friend of the Forward if you’re reading this. And so it’s with excitement and awe — of all that the Forward is, was, and will be — that I introduce myself to you as the Forward’s newest editor-in-chief.
And what a time to step into the leadership of this storied Jewish institution! For 129 years, the Forward has shaped and told the American Jewish story. I’m stepping in at an intense time for Jews the world over. We urgently need the Forward’s courageous, unflinching journalism — not only as a source of reliable information, but to provide inspiration, healing and hope.
— Alyssa Katz, editor-in-chief
