6 Lessons From This Year’s Jewish Super Bowl Ads
Graphic by Angelie Zaslavsky
By Anne Cohen February 3, 2014
Well, the Super Bowl has come and gone. It’s time for the take-away: The Broncos really need a hug. Bruno Mars was meh. This was possibly the most Jewish Super Bowl of all time.
If the whole SodaStream/Scarlett Johansson debate, and the availability of a game-time knish (for a whopping $6, mind you) didn’t tip you off, all you had to do was follow the ads. Here are some of the lessons we learned from some of our top Jews this year:
1. Bob Dylan wants you to buy American.
2. Bob Dylan wants you to buy Chobani. (Also, Mandy Patinkin voice-over!)
3. David Beckham looks good in H&M (and undies).
4. People in a beautiful, inclusive Coca-Cola America wear kippahs!
5. What Jerry and George were actually up to at Tom’s Restaurant.
6. James Franco has a new talent: car salesman.
I’m personally matching all gifts to the Forward, up to $36,000. Can I match your gift now?
Hello, fellow Forward reader! I’m Joel Brown, a Forward reader and supporter for more than 15 years, and currently the chair of the board of directors.
I’m an avid Forward reader because it ticks so many of my essential boxes: excellent journalism, Jewish focus and diverse viewpoints. In today’s political climate, what I most appreciate is the Forward’s independence — made possible by the generosity of its membership.
The Forward is committed to bringing you unbiased, nuanced Jewish news. From my position as board chair, I see an exciting future as we expand our position as the definitive independent voice of contemporary American Judaism.
— Joel Brown, Forward board chair
Support our mission to tell the Jewish story fully and fairly.
