Skip To Content
Get Our Newsletter
JEWISH. INDEPENDENT. NONPROFIT.

Support the Forward

Funded by readers like you DonateSubscribe
The Schmooze

JDaters, Are You Ready to ‘Get Chosen’?

Are you ready to “Get Chosen?”

That’s what JDate is asking in its new ad campaign, which made its grand debut in New York City’s Times Square on Thursday.

The ads come to you courtesy of Terri & Sandy Solution, a New York-based advertising firm, who created the campaign based on Jewish humor and culture. As Sandy Greenberg, one of the firm’s co-founders, told the New York Times: “We don’t care if non-Jews don’t get this work.”

The campaign reportedly cost between $2 and $3 million dollars, according to the Times. The Pew Research Center’s 2013 survey on American Jews showed that the intermarriage rate among non-Orthodox Jews who had wed since 2000, was 71%. Among Jews of no-religion, who identify culturally as Jewish but are not religious, that number rose to 78%.

Some of the taglines include: “Find someone who shares your love of gefilte fish;” More Jews than a Chinese restaurant on Christmas;” “Meet someone who wasn’t on your Birthright trip;” and our personal favorite (not), “6,000 years of persecution just so you can go on Match.com?” (see above.)

Oy.

Photo Courtesy of Terri & Sandy Solutions

Engage

  • SHARE YOUR FEEDBACK

  • UPCOMING EVENT

    NY-12 Candidate Forum

    THE TEMPLE EMANU-EL STREICKER CENTER and Virtual

    Aug 10, 2022

    7 pm ET · 

    Will the last Jew left in New York’s congressional delegation be reelected? Will New York’s senior congresswoman receive another term? Or will one of the newcomers upend Manhattan politics?

Republish This Story

Please read before republishing

We’re happy to make this story available to republish for free under an Attribution-Non Commercial-No Derivatives Creative Commons license as long as you follow our republishing guidelines, which require that you credit Foward and retain our pixel. See our full guidelines for more information.

To republish, copy the HTML, which includes our tracking pixel, all paragraph styles and hyperlinks, the author byline, and credit to Foward. Have questions? Please email us at help@forward.com.

We don't support Internet Explorer

Please use Chrome, Safari, Firefox, or Edge to view this site.