JDaters, Are You Ready to ‘Get Chosen’?
Image by Courtesy of Terry & Sandy Solutions
By Anne Cohen February 13, 2014
Are you ready to “Get Chosen?”
That’s what JDate is asking in its new ad campaign, which made its grand debut in New York City’s Times Square on Thursday.
The ads come to you courtesy of Terri & Sandy Solution, a New York-based advertising firm, who created the campaign based on Jewish humor and culture. As Sandy Greenberg, one of the firm’s co-founders, told the New York Times: “We don’t care if non-Jews don’t get this work.”
The campaign reportedly cost between $2 and $3 million dollars, according to the Times. The Pew Research Center’s 2013 survey on American Jews showed that the intermarriage rate among non-Orthodox Jews who had wed since 2000, was 71%. Among Jews of no-religion, who identify culturally as Jewish but are not religious, that number rose to 78%.
Some of the taglines include: “Find someone who shares your love of gefilte fish;” More Jews than a Chinese restaurant on Christmas;” “Meet someone who wasn’t on your Birthright trip;” and our personal favorite (not), “6,000 years of persecution just so you can go on Match.com?” (see above.)
Oy.
Photo Courtesy of Terri & Sandy Solutions
Why I became the Forward’s Editor-in-Chief
You are surely a friend of the Forward if you’re reading this. And so it’s with excitement and awe — of all that the Forward is, was, and will be — that I introduce myself to you as the Forward’s newest editor-in-chief.
And what a time to step into the leadership of this storied Jewish institution! For 129 years, the Forward has shaped and told the American Jewish story. I’m stepping in at an intense time for Jews the world over. We urgently need the Forward’s courageous, unflinching journalism — not only as a source of reliable information, but to provide inspiration, healing and hope.
Support our mission to tell the Jewish story fully and fairly.
